Businesses like to claim the customer is king. But in the telecommunications sector, at least, there is a widespread perception that customers don’t get treated as royally as they should. And this is leading to something of a backlash for the sector, with increasing...
A common theme in old episodes of the sci-fi series Star Trek was the discovery of enticingly attractive planets that ultimately concealed some kind of threat. Nowadays you don’t have to boldly go where no man has gone before in order to find such environments. For...
In a news cycle dominated by coronavirus and Brexit negotiations, it is hardly surprising that telecommunications infrastructure investment hardly gets a look in. But peer more closely and this is actually a bit of a turning point for telecoms infrastructure in the...
If you’re in the business-to-business (B2B) telecommunications marketing game, then you’re probably aware that thought leadership content can be an important part of your strategy. But you’re probably not aware of just how important it is. A study last year by the...
The next 12 months promise to be interesting ones for business-to-business (B2B) marketing in the telecommunications sector. For one thing, B2B continues to gain importance within the telco marketing agenda as the market rapidly outpaces business-to-consumer sales. At...
Telecommunications companies face a challenge: growth in business-to-consumer (B2C) sales, the biggest revenue stream for most companies, is slowing. According to Bain & Company, the consumer market is only expected to grow at about 0.6% a year, barely enough to...
A recent report from the accountancy firm PWC paints a challenging picture for business-to-business (B2B) telecoms marketers in 2019. “Revenues across the B2B segment of the telecom industry are slowly declining,” says the report. “The needs and desires of buyers are...