Why do you need any email marketing agency? Is email marketing dead? The short answer is no. And the long answer is still no. People have been suggesting email marketing is dead for over a decade now, and yet it is still here. It is not going anywhere anytime soon....
Getting the most out of your marketing automation Marketing automation is a tool that can save you time and make your marketing efforts more effective. However, it is important to understand how to use it properly to get the most out of it. In this blog post, we'll...
Free up your time with a marketing automation agency We know how easy it is to spend your time on basic admin activities, and how quickly these can take over. It’s likely you and your team have skills which should be focused on activities which support the growth of...
Four factors to consider before partnering with an email marketing agency Email marketing is one of the most powerful tools that you can use to build your brand online. It is also a great way to keep your customers engaged and up-to-date with your brand. But it can be...
Email marketing newsletter best practices How to win the respect and loyalty of your B2B audience with newsletters. Email is still a hugely important tool in the marketer’s arsenal, and a useful way to keep your leads hot and your brand top of mind. It’s free, it’s...
What is email marketing consultancy and why does your business need it? Email marketing consultancy is one of the most important services that your business needs to flourish and compete well in the market today. Any competent email marketing consultancy expert...
How an email marketing agency sets up A/B testing When you launch a new email campaign, you likely want to make sure it's successful. So you'll likely invest a lot of time in perfecting your copywriting skills, picking an eye-catching template, and building a robust...
How to use an email marketing consultancy to get clients Email marketing consultancy may give an amazingly high ROI. When done right, It will enhance your income, brand equity, and customer lifetime value and ultimately help you attract new clients. Even though email...
A digital strategy agency's insight on email automation The average B2B sales cycle ranges from four to six months. And during this timeframe, you need to nurture and follow up with your newly acquired leads proactively. If email marketing is a key part of your...
7 Essential lead nurturing email templates to convert your leads Today, buyers are taking more time to make a purchase decision, resulting in longer sales cycles. That makes developing customer relationships and nurturing leads even more important for your business...
Why email marketing is so important in Telco B2B marketing Email marketing is one of Telco and IT companies' most effective digital marketing strategies. According to a study by Litmus, email drives an ROI of $36 for every dollar spent; hence email marketing deserves...
Marketo vs Pardot: A marketing automation agency’s opinion Marketing automation has been a hot topic for quite some time now and the appeal is fairly clear to see with promises of less manual intervention by marketing, advanced lead nurturing resulting in better...