Why you should use a LinkedIn marketing agency

Why you should use a LinkedIn marketing agency

LinkedIn is quickly gaining popularity as a crucial, affordable, and successful tool for promoting B2B businesses, and it’s not hard to see why. It offers unique advantages that make it invaluable for companies in the IT and Telecom industries. For instance, depending on your marketing and business objectives, it can be the ideal channel to support your company’s expansion and customer acquisition.

While investing in LinkedIn marketing is a great strategy to increase the reach and revenue of your B2B business, it can be tricky to identify where to start. As such, it is always best to get an expert to handle the task for you. In this article, we will discuss:

  • The basics of LinkedIn Marketing
  • Key benefits of marketing on LinkedIn.
  • Why it’s important to use a LinkedIn Marketing Agency

An overview of LinkedIn marketing for B2B businesses

Here’s an interesting statistic: there are around 65 million decision-makers on Linkedin. Some of them are your potential customers! This is why as a B2B business, you can’t afford to ignore the benefits of LinkedIn for your marketing.

Some of the ways you can use this platform include using a Linkedin marketing agency to:

  • Run your ads.
  • Publish helpful and relevant content for your audience.
  • Optimise your company page into a sales pipeline.
  • Retarget your website visitors.

A LinkedIn marketing agency can also help you utilise the community features on the platform and host virtual events.

Benefits of marketing on LinkedIn

LinkedIn may resemble Facebook in terms of the Ad platform design and opportunities, but it offers a set of unique benefits to your B2B business that are worth looking into.

Below are some of the benefits of marketing on LinkedIn:

1.     Access a professional audience

LinkedIn is arguably one of the most professional social media platforms. Decision Makers use it for networking, and its use is anticipated to increase significantly in the coming years. This makes LinkedIn the best platform for IT and Telecom to actively participate on, so as to land new clients.

2.     Unique ad types

If you’ve used any form of paid social media advertising, then you know how beneficial they are. Similar to other social media platforms, LinkedIn allows advertisers to use sponsored content and sidebar advertisements to increase visibility, clicks, and conversions. However, LinkedIn takes it a step further. It provides Sponsored InMail, which is integrated into its in-house messaging system. 

3.     Thought leadership

The best platform for distributing professional content is LinkedIn. There isn’t a network site out there that can help your company become the best in its field. One of LinkedIn’s main benefits is that you may join groups and network with noteworthy influencers specific to your industry. LinkedIn ultimately enables you to continually produce additional leads for B2B companies.

4.     Precise targeting through industry-specific variables

A large portion of the data used by LinkedIn for ad targeting comes directly from the users. If used properly, this accurate, usable, current, first-person data will allow your business to reach the most audiences in your industry.

What a LinkedIn marketing agency brings to the table

Using a seasoned LinkedIn Marketing agency to appeal to a more professional audience related to your industry is a smart move that might help your company grow beyond your wildest dreams.

So, if you’re still on the fence about whether or not to let a company like ours handle your LinkedIn Marketing, here are five reasons why you should!

1.     LinkedIn marketing agencies are experts in this domain

A LinkedIn marketing agency brings with them unmatched knowledge. You can rely on their abilities to deliver the outcomes promised for your brand. They will bring the skills and expertise to handle everything, from fine-tuning the campaign for optimal ROI to effectively analysing its performance and other related tasks.

So, rather than taking on the responsibility of marketing and paid advertising, you should engage an agency and focus on what you do best—building your business—while the paid social agency handles the marketing initiatives.

2.     They are adaptable and flexible

Working with a paid social agency allows you to partner with people accustomed to working under dynamic market conditions. They quickly adjust to new circumstances, which can help you attain your marketing objectives, especially in a highly competitive B2B market.

LinkedIn marketing agencies also run top-notch marketing campaigns and accurately track ad metrics.

3.     They have the know-how

LinkedIn marketing agencies use lessons learned from completed projects and interactions with former clients while working on new ones. In most cases, they will practise what they have learned to offer their clients greater value, creativity, and inventiveness. Agencies also have a broader perspective on LinkedIn marketing strategies and clearly understand what is effective and ineffective.

4.     They are resourceful

LinkedIn marketing agencies interact and work with a wide variety of clients from various industries and backgrounds. As a result, they know how to adapt to multiple situations and develop efficient ways to serve their clients, including those with limited resources.

A professional LinkedIn marketing agency will provide high-quality work in every circumstance, including developing and promoting expert content, writing ad copy, and effectively targeting their client’s demographic.

5.     They are cost-effective

If your LinkedIn marketing campaign is poorly designed and carried out, you not only waste time and money but also miss an opportunity to establish your brand among other professionals in your industry. However, if you work with a LinkedIn marketing agency, you’re assured that your marketing efforts will succeed. You can expect a high return on investment (ROI), significant time and financial savings, and the chance to successfully reach and grow your B2B customer base.

Additionally, working with a paid social media agency is much cheaper than working with an in-house marketing team. This is because the agency gives you access to their analysts, designers, and other experts relevant to your industry.

Let the professionals handle your LinkedIn marketing today

The wisest move you’ll ever make to scale your B2B business may be to hire a LinkedIn marketing company. With the correct assistance, you’ll be able to expand your business, come up with, and deliver excellent products and services. 

At virtualROI, we are masters of creative and managing effective LinkedIn marketing campaigns. As a premier paid social agency since 2009, we have assisted hundreds of B2B companies in achieving outstanding outcomes. If you are running a B2B company and looking to take it to the next level, consider calling us today. We will be delighted to serve you.

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