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Case study | DESIGN

Homemaker Properties


Brand merger of a portfolio of companies to a single new brand.

  • CLIENT Homemaker Properties
  • YEAR 2015
  • WE DID Design of brand identity, new website, advertising boards.
  • CATEGORY Design
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ABOUT CLIENT


Homemaker Properties offers all of your property needs under one roof. With a focus on the Coventry & Warwickshire area, our expertise covers a wide range of disciplines including Sales, Lettings and Services such as Sourcing, Training, Education, Management, Maintenance and Refurbishment.

CHALLENGE


The client needed to merge a portfolio of companies under a single new brand to facilitate focused growth of the rapidly expanding company. The existing branding needed modernising with a coherent look able to cope with the many different offerings operating as one company.

SOLUTION


virtualROI created a new brand that helped the business promote all business units as one company. Different accent colours where used to separate the divisions whilst still ensuring a consistent look. A complete set of branding guidelines where created as a brand book that could be used to advise on how to represent company name, logo, business cards, shop signage, for sale boards, v boards, emails and website. The project enabled Homemaker Properties to concentrate on what they do best, supported by a visually stunning brand.

RESULT


A great looking brand, with brand guidelines that are easy to use on any new or existing marketing campaigns. It enabled the client to create new marketing collateral themselves going forward.

homemaker

Kevin McMullan // Commercial Director // www.homemakerproperties.com

The virtualROI team helped us rebrand our business. They provided great advice and guidance throughout the entire project. We now have a fantastic looking brand which we have used on all our marketing collateral. We have an updated WordPress site that we can change easily and manage ourselves, which includes all of our properties available.

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