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Case study | Data

Google Cloud


Supporting the account based marketing initiative with data matching, sourcing and acquisition across the Nordics and Benelux.

  • CLIENT Google Cloud
  • YEAR 2017
  • WE DID Data match, sourcing and acquisition.
  • CATEGORY Data
DOWNLOAD CASE STUDY MORE ABOUT DATA

ABOUT CLIENT


Google Cloud lets you focus on building what’s next for your business. Google Cloud Platform frees you from the overhead of managing infrastructure, provisioning servers and configuring networks. To let innovators innovate and let coders, well, just code.

CHALLENGE


To assist with moving towards an account based marketing for key accounts, there was a shortfall in available data to drive the engagement across the Nordic and Benelux region.

SOLUTION


Data sourcing, matching and acquisition of target accounts to identify key decision makers across the specified regions. The sourced data was matched against key accounts and provided contacts with opt-in included in preparation for GDPR compliance (pending the final practical application of the law).

RESULT


A prospect marketing database targeting key accounts across the Nordics and the Benelux regions based on a known group of target accounts.

Google Cloud

Shelby Torrence // Product Marketing Manager // cloud.google.com

Based on my prior experience working with the virtualROI team, they were the first port of call for assisting me with the data challenge faced in moving towards an account based marketing strategy.

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