How to use an email marketing consultancy to get clients
Email marketing consultancy may give an amazingly high ROI. When done right, It will enhance your income, brand equity, and customer lifetime value and ultimately help you attract new clients.
Even though email marketing is an excellent tool for nurturing leads and converting them into customers, not all consultants have used it to its full potential to expand their company.
So, if you’re wondering how to grow your business, don’t worry. This post will help you change that by providing step-by-step guidance on how to use email marketing consultancy to get new customers.
Keep reading to learn more!
Tips for using email marketing consultancy to get clients
Consultants gain extensive experience through varied work across different types of clients and challenges. This provides invaluable knowledge for developing lead strategy and increased client base to receive a piece of the pie and profit from the enhanced chances.
To begin any email campaigns, you’ll need an active email list. It’s an important aspect of any long-term marketing plan. Email list of individuals who have consented to and shown interest in receiving emails from you. The easiest way to grow this list is to include an opt-in form on your website which invites visitors to sign up for updates about your company.
Now that we have got the most basic and obvious tip out of the way, let’s look at how to create a compelling case for why people should part with their contact information and desire you to contact them.
Here’s step by step guide on how you can use email marketing consultancy to your advantage:
Step#1 Create a lead magnet
A successful technique is to provide something helpful and viewed invaluable to your audience in exchange for their email address. You may provide the following lead magnets:
- A brief consultation
- A manual
- Monthly publication
- An electronic book
- A document
- A webcast
- The whitepaper
- A course delivered by email
- A tip or resource checklist/cheat sheet
The possibilities are limitless, but the objective is to build a lead magnet relevant to your target, simple to consume, actionable, and emphasising the value of your primary service/offer.
Email Marketing Consultancy offers a blueprint accessible to anyone who signs up for its email list. It’s a terrific technique to collect leads that can be nurtured via emails and shown to drive conversions.
After you’ve created the lead magnet, you can compose the delivery email, link to the document, add an email signature and configure it to send via your email service provider.
Although this may seem like a lot of work, there are tools available to assist, such as email signature generators, lead magnet design tools, artificial intelligence authoring software, and more.
Step#2 Make your lead magnet known
You’ve built a good lead magnet that will pique your audience’s attention while establishing your knowledge and reputation, which is fantastic!
However, to reap the benefits and boost email list sign-ups, you must market your lead magnet and get it in front of your target audience. In addition to an opt-in form on your homepage and inside your blogs, it’s worth considering links in email footers, posts on social media channels and perhaps even creating paid content promotions.
Step#3 Use autoresponders and broadcasts to nurture your leads
Following their subscription to your email list and receipt of the welcome email, the next step is to engage them with an autoresponder series. When someone joins your list, autoresponders send out emails with pre-programmed content.
As previously stated, the first email in this series should include the lead magnet that the user requested. You may also use it as a welcome email to introduce yourself, thank them for subscribing, and tell them what kind of material they can anticipate in the future.
Use emails to develop subscriber relationships:
Use helpful emails to deepen your connection with your subscribers and acquaint them with your company. Send them helpful information and ideas or links to your most recent blog or social media posts; the goal is to develop rather than sell straight away.
You, too, may use a similar method to provide a free consultation to your subscribers this will allow you to interact with them while also marketing your services.
After you’ve completed these, you may upsell your introductory offer to these prospects. Another excellent suggestion is to follow up your informative emails with a link to a live event, such as a webinar, where you pitch your offer once again.
Step#4 Consistently email subscribers
You’d have your welcome and nurture emails handled if you followed the advice above. You must now concentrate on maintaining that connection and engaging your subscribers, regardless of where they are in the sales funnel.
The purpose of your emails is to give value and educate your subscribers so that they are confident in your services and motivated to purchase from you.
Share your knowledge through email:
Furthermore, sharing your knowledge through email promotes one as a thought leader and ultimately makes sales. Its purpose is not to weaken the value of your primary product but to persuade prospects of its advantages and make it more appealing.
To do this, include current blog entries, industry changes, and your thoughts on them in your emails. Set up and keep an email habit. You should send at least one email every month, but whatever frequency you choose, be consistent so that people know when to anticipate an email from you.
Step#5 Use analytics to segment your subscribers
As your email list expands, you’ll want to utilise analytics to sort your subscribers into smaller groups so you can send each one more personalised messages.
You may segment people using your email tool depending on whether they are a new subscriber, a prior or present customer, a hot lead, if they opted in for your lead magnet, their email open and click-through rates, and so on.
These insights can assist you in determining if the content and marketing messaging in your emails resonate with your target audience. They will also enable you to develop emails targeted to each group’s stage and requirements to boost conversions.
Step#6 Retarget your email list subscribers
In addition to the examples above, you can use analytics and segmentation for retargeting your email subscribers and keeping your company at the forefront of their minds.
You can send retargeting emails activated when a subscriber performs a specific action, such as opening your email, clicking on a link, or visiting your website.
You might send a case study or a landing page link to people who accessed and downloaded your PDF. Alternatively, depending on where they are in their journey, you may give information that addresses their pain spots.
You can give them relevant material and move them along the funnel and towards conversion. You can also retarget your subscribers with Google and Facebook advertising, inviting them to download a case study or leading them to a landing page where they may schedule a call. The goal is to continually present yourself to your target audience and gain awareness, even if they wait to convert immediately.
Step#7 Supplement with cold outreach
Finally, put only some of your eggs in one basket and expect customers to come to you. Be proactive and mix email marketing with cold outreach attempts to work with customers of your choosing and obtain higher-quality contracts.
You may find customers to cold pitch by doing the following:
- New business announcements.
- LinkedIn or Slack industry groups You may utilize the LinkedIn sales navigator to generate leads. It assists you in locating LinkedIn members’ email addresses so that you may contact them.
- Your professional network.
- Industry groups on LinkedIn or Slack.
- Asking clients for referrals.
Note: The goal is to customise and adjust your cold emails to the prospect to whom you are writing.
Do your research to know what your subscribers write about:
Do your study, browse through their website and LinkedIn profile, and check what they write about. The goal is to learn what they need, how your services can assist them, and demonstrate that you have done your research.
In your pitch, you may even tell them how you intend to solve an issue they’re having. This will assist you in displaying your knowledge and show prospects that you went above and beyond for them.
You may also include one of your freebies or lead magnets in these emails to encourage prospects. Another approach to distinguish is to include a small Loom video that introduces yourself, walks them through your lead magnet, or walks them through the plan you created for them.
There you have it! These are our seven email marketing techniques for building and nurturing your lead funnel and, eventually, growing your business.
Always remember: don’t be afraid to share your expertise, whether through a nurture series, lead magnet or cold emails. Do this, and you’ll develop valuable relationships with your leads that will benefit your business in the long run.
If you’re serious about email marketing, working with an Email marketing consultancy is a smart investment. They can help you take your campaigns to the next level and achieve the best possible results. And thankfully, we know what we’re talking about. At virtualROI, we’re email marketing experts. We can help you fine-tune your campaigns for maximum ROI. Contact us today to learn more about our services.