How content creation services can enhance your business?

How content creation services can enhance your business?

Creating content is essential. It is how people discover your business, brand, and products/services. But how do you create content which attracts prospects? How do you make it relevant to your audience?

What is content creation?

Content creation sounds straightforward enough. Essentially, it does what it says on the tin. But if we dive into it a bit further, it is about providing useful, relevant content to your audience. Enabling you to build relationships with customers and prospects. Content can breathe a new lease of life into your business. It can elevate your marketing and make you stand out from the competition. But the key here is that it needs to be relevant to your audience.

Make your content relevant

The million-dollar question now is how do you make your content relevant? Creating applicable useful content which resonates and engages with your audience is hard to do. You have many things to consider, such as tone of voice, what your audience wants and what format you provide this in.

As a content creation service there are three things, we believe you should consider to create more relevant content:

  1. Identify the questions your audience asks – Your prospects are constantly searching for products or services which you can provide. But how are they phrasing their questions? If you can determine which questions they are asking, you can create content which answers these questions. Creating trust and recognition as an expert in your field.
  2. Monitor new trends or topics your audience is engaging with – This can be dependent on industry but, if you target financial services for example, they will engage with global events rather than questions. You can monitor industry publications such as Financial Times, BBC News to keep up to date with topical events. Then create content which showcases your views and input on these trends.
  3. Use the right language – Certain industries use jargon which is only relevant within that industry. You need to strike the right balance of showing you understand their business, without overdoing it and scaring them away. If you can show you understand your prospects language and you use it in the right way, it becomes even more relevant.

Whilst it may seem overwhelming at times to create relevant content, it doesn’t need to be. The key thing to remember is it’s all about the standard and relevance of the content, not the quantity. If you put in the work at the beginning and truly understand your audience, you will always create engaging content.

What is the best content to create?

Now you understand how to make your content relevant. The next question is what format should I create my content in? Answering this question depends on the type of content which will resonate with your audience the most. For example, someone in an Executive role within a B2B technology vendor will want to share thought provoking and education commentary. They may choose to create a series of blogs or videos which are centred around a certain theme. But if you were a celebrity actor or athlete, you won’t be looking to share lengthy blog posts or articles. Instead, you would want to create more engagement with photos and videos via your social media accounts.

The easiest and most direct way of finding out what content you should be creating, is to ask your audience. Carry out research to determine what format they would like to view your content in. Do your research to understand what content you should create. This will ensure your content is relevant to your audience. And if you don’t know where to start, you can engage with a content creation service agency to help you.

Types of content

There are numerous types of content you can create. From purely textual pieces such as whitepapers, case studies and articles, to multimedia assets like podcasts, infographics, and videos. Let’s look at some of the content types you could create: 

  • Blog posts – Blogs enable you to create regular content, ideally built with a continuous theme in mind. They can help you position your business/person as a thought leader, providing your opinion on a particular subject. And they support your SEO activity. Ensuring you have regular new content on your site. Plus, you can promote them in multiple ways, such as via social media posts or email.  
  • Emails – Don’t underestimate the importance of a well-written targeted email. It provides your audience with a personal connection to your brand. Make sure you dedicate time to build your email content. Test your subject lines, personalise your emails and don’t lead with a sales pitch.
  • Whitepapers – These are extremely important and relevant if you need to provide technical information to your audience. You can also include case study references within them, as well as your own thoughts and views. And when sharing the content, you can use it in multiple ways. You could break whitepapers down and build infographics or flipbooks which consolidate the key findings. Then take extracts and reuse them for social media posts, or within blogs, videos, or podcasts. Long form pieces such as this provide you with an ideal opportunity to repurpose your content.

If you’ve dedicated the time to understanding what content your audience wants, then also dedicate time to discovering what format they need it in. Once you have determined these, you cannot fail.

Next steps

Still not sure where to start or are you panicking that you just don’t have the time? We can help you. As a content creation service, we can advise you on the content you need and help you build your calendar. We can then create the content for you to use. And if you need additional support in terms of design, we also provide a graphic design service. We can support you with the full end-to-end solution. Get in touch and let’s see how we can help.

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