Graphic design services UK: 10 types of graphic designs you should know
Are you looking for the best graphic design services in UK for your business needs? You have come to the right place.
Any expert in graphic design will tell you that even a well-planned and thought-out marketing strategy would be fruitless without a powerful, high-impact and quality graphic design job. In this tutorial, we show you;
- What graphic design entails.
- The various types of common graphic design services.
- Why graphic design services are essential for your business.
- Where to find the best graphic design services UK experts.
- Why graphic design agencies are better than in-house and freelance designers.
What is graphic design?
Graphic design is the profession or art that involves creating, planning and combining images, texts, and ideas that communicate a specific message to a particular target audience in a visually appealing manner, especially meant to produce a specific outcome. This is an ancient and quite interdisciplinary profession that dates back to pre-historic cave paintings, to the current simple logos you see everywhere today, and to complex visuals like the web page you are looking at now. It is therefore difficult for new businesses to decide the right graphic design for their needs.
Graphic design UK: types of graphic design services
Have you ever gone for a quick haircut to impress, but appeared for that official meeting looking like a circus performer? You wished you had carried a reference photo to the barber? Yes, before you go for graphic design services in UK or anywhere else, know the types of design you want them to create and for what purpose. Here are some:
Advertising and marketing graphic designs
This entails creating different types of ads for advertisement purposes through paid channels such as paid social media, print designs (such as book and album covers), magazines, brochures, billboards, pay per click, email marketing templates, among others. Different channels require different designs, something that graphic design UK experts understand. Ad designs also require competence in other areas such as motion design (like animations, videos, and other graphics that involve motion) in order to come up with the right video or GIFs for advertisement.
Motion graphic design is important because according to 2021 statistics, 54% of advertisements were in motion graphics, and by the end of 2022, it is estimated 82% of all internet traffic will be video content. Can you afford to ignore such statistics?
Branding and visual visibility design
This refers to the process of creating designs for your brand identity and visibility. The most important elements in this category are company logos, icons, marks, illustrations, typographies, colour palettes among other visuals. They are used in different places such as business cards, social media, websites (web design), marketing materials and the like. Having a good, working brand identity strategy is the key towards success in this graphic design area.
Environmental design services
This involves making spaces look more appealing and easier to navigate. For best results, environmental design goes hand in hand with landscaping, architecture and interior design. Good examples here include office branding and design, signage, designing public spaces, wall murals and many more, all of which function to enhance people’s experiences, and making these experiences more memorable.
When you buy a new item, you will notice certain visual elements. Most of the times, you will notice a sticker, a label, a wrapping, or some other visuals that help in the distribution and sale of the item. Good graphic design companies in UK or in any other area must understand the changing trends in packaging designs in order to ensure that the items succeed in marketing. Packaging design must be done using cost-effective and sustainable materials.
Product design entails merging and matching the user’s needs with that of the business in order to create products that serves purposes on both ends. This branch of graphic design comes in three main types:
- System design: If you go to a supermarket, you will notice that the layout is done in such a way that it is easier to navigate and get the product that you need.
- Process design: If you are looking for the best graphic design services in UK and you land on a website such as this, you will get a button that when you click, you will get a request form to fill and send. That is the process design we are talking about.
- Interface design: This entails coming up with a good feel and look of a product to enhance functionality. This can be understood in line with user interface (UI) and user experience (UX) designs.
Refers to creating fonts, font groups or families and typefaces. It can be collectively called typography and it features in pretty much all types of graphic design. A good example would be the Google and IBM logos.
Graphic design companies UK: why are graphic design services important?
Graphic design is important because it forms an invaluable component of any successful business. According to a recent study by McKinsey, companies that focus on design more tactically surpass the industry performance average by 2:1. Additionally, graphics are important in social media as exemplified by the fact that Facebook posts containing graphics attract 2.3 times more engagement compared to those without. This means that if you want your business to be successful, you should seek graphic design services in UK or wherever experts are. Good graphic design strategy will help your business beat competition, and communicate more effectively to your target market niche.
Why choose graphic design companies in UK?
Graphic design agencies in UK are better than in-house and freelance designers. This is because they provide more focused and comprehensive graphic design services unlike in-house designers or freelancers. Agencies also provide a team of designers with impressive expertise and portfolios. A good graphic design services provider in UK such as virtualROI will also provide other related services such as email marketing, paid social media services, web development services and market research. Who would resist a comprehensive service offer such as this?
Graphic design services UK: conclusion
Graphic design entails creating visually appealing content with an intention of conveying a specific message to specific people for targeted outcomes. It involves using images, words, texts, videos and ideas in a well-planned arrangement and presentation. There are many types of graphic designs for different purposes such as advertisement, branding, packaging, marketing among others. Business that use good graphic design strategies always perform better than those that do not.
Best graphic design services Warwickshire: where to find experts
At virtualROI, we have been helping clients solve their graphic design marketing challenges since 2009, working with companies across Europe, The Middle East and Africa.
We have amassed a vast store of knowledge about graphic design and can use it to make sure you get the best possible return on investment for your campaigns. For more information, speak to us now.