Free up your time with a marketing automation agency
We know how easy it is to spend your time on basic admin activities, and how quickly these can take over. It’s likely you and your team have skills which should be focused on activities which support the growth of the business. Rather than on basic manual admin tasks such as providing reports, monitoring campaigns, and cleansing data. But did you know there are processes which can help you streamline this work?
Marketing automation enables you to automate your repetitive marketing tasks associated with email marketing. Whilst marketing automation drives efficiencies for your business, it also puts your customers at the heart of everything you do. Providing more personalised and relevant content, enabling you to convert prospects to clients, and creating loyal advocates from your current customers.
Why do you need to automate your marketing activities?
As a consumer yourself, you know how many marketing messages your target audience see every day. There are so many different methods and channels of communication that we are all constantly targeted from various sources. To stand out from the noise, you need to ensure that your customers and prospects are receiving the right number of messages from you. Considering the need to also supply the right content, at the right time. And to do this, you need to have visibility of your audiences’ engagement. As well as be able to amend and tailor your campaigns quickly and efficiently. Marketing automation processes can help you become more agile and keep your business growing by:
- Aligning marketing and sales
- Optimising productivity
- Improving campaign management
- Enhancing your database quality
- Acquiring more customers
- Measuring performance.
The key to these benefits is creating processes that save your time and enable you to focus on the customer experience. Sounds straight forward enough, but where do you start?
Marketing automation and you
The first step is knowing and recognising that you need to automate some of your processes. But the main problem probably, is that you don’t have the time or resource to do this. You don’t need to worry, you’re not alone.
A lot of companies spend on marketing automation software but don’t have the capabilities or time to use it to fully use it. You need additional expertise and resource to help you, which is the reason you turned to marketing automation.But don’t worry, there are people who can help. This is where a marketing automation agency can help you succeed. They can help you discover what is possible. As well as how to generate new prospects, drive growth and ensure you avoid the any marketing automation pitfalls.
Create a personalised journey
Whilst marketing automation can free up your time, it can also help you deliver a better experience through personalisation. Enabling you to reach out to your audience with a message which shows you fully understand their business pains and needs. And the good news is that truly personalised campaigns typically yield a higher ROI Therefore, justifying the marketing automation expense. One approach many companies tend to test first, when it comes to marketing automation, is a personalised email strategy.
Why email?
Email marketing is still very much in use. The number of email users worldwide was forecast at 4.3 billion and is expected to grow to 4.6 billion in 2025 [Statista, 2021]. As a low-cost mechanism for reaching your customers email is often overlooked. It is a great way to provide information about your business. And if you can segment your data, it’s an easy way to deliver the right message, to the right person at the right time. However, there are many areas to consider when it comes to automating emails,i.e., the frequency of your email sends. But how do you know what is the right amount? Test, test, and test again. Then you can create your schedule in line with the results. A marketing automation agency can also help you test your content, providing you with a tailored guide on email marketing .
Streamlining and automating these workflows helps you to create personalised messages and customer journeys, scale your campaigns, drive revenue, and increase the quality of your leads as well as create higher engagement rates. These all sound like benefits marketeers dream of, so how do you make this a reality?
Focus on the important things
You now understand that marketing automation allows you to build workflows which include triggers and consequently actions. This enables you to then reduce the amount of manual admin typically required. In turn helping you to build completely customised and personal experiences for your customers and prospects. All whilst providing them with the right information at the right time. Freeing up your time to focus on tasks which are more strategic and impactful for the business.
Whilst marketing automation is becoming more prevalent, the good news for marketeers is it’s unlikely to take over completely. Although it can remove many of the manual repetitive tasks, it cannot take over all elements of marketing. Strategy, content creation, art and design, management of activities and engagement are still elements which require creative, talent and thinking. Marketing automation just gives you more time and resource to focus on those core areas. Whilst still making sure your campaigns are delivered with maximum impact.
We can help
A problem shared is a problem solved. Sol let us know what your challenges are. If you are looking for a reliable marketing automation agency we can help. And provide you with the knowledge and tactics needed to streamline your workflows. We operate as a seamless virtual extension to your marketing team. Get in touch today and let us see how we can help.
Based in Warwickshire, UK, virtualROI is a marketing automation agency that specialises in helping business-to-business clients solve their marketing challenges. virtualROI has been helping clients deliver campaigns across the top marketing automation platforms since 2009, working with companies across Europe, The Middle East and Africa. For more information on how we can help you with all aspects of marketing automation, speak to our team today.