eBook Page 9

eBook Page 9

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22virtualROI MARKETING CHALLENGES SOLVED And it is not made any easier by the fact that not all your customers and prospects will necessarily be looking for the same information from you. So you sell cloud based solutions Does a small business require the same solution as an enterprise company You do have a big advantage when it comes to making your content relevant however. First of all if you have built up your email list in the way you should by getting customers and prospects to sign up out of interest then you are already talking to people who think you may be relevant to their needs. In fact relevancy is the key word when it comes to courting a modern digital audience. In a world with more than 630 million websites according to February 2013 figures from Netcraft not to mention billions of chunks of information across mobile social media and other digital platforms you cannot afford to be vague. Right now what you need to be giving your audience is valuable information that they could only get from you. Otherwise the chances are they will get the same information from somewhere else. If that sounds like a tall order it is. What all this signals is that it is getting harder than ever to reach customers and prospects alike with me-too messages you have to have a razor-sharp lock on what your audiences care about if you want them to stay loyal to your brand...