eBook Page 8

eBook Page 8

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22virtualROI MARKETING CHALLENGES SOLVED Is this relevant to you Even if we hadnt posed the question you were probably thinking that phrase all along as you read this. After all you cant waste time on trivial affairs and irrelevant fluff. Neither can your audience particularly now they are being bombarded all the time. That might explain why 59 of people who subscribe to a mailing lose interest within three months. These new subscribers can average around 11 of your total email list the marketing firm Epsilon says. And according to the Boston-based market research group Chadwick Martin Bailey 61 of people who do not open an email ignore it because they dont think it is interesting enough and 45 shun it because their inbox is too crowded. Finally a quarter of people in a survey by the online coupon firm Blue Kangaroo said they are fed up with marketing messages cluttering their inbox. But four out of 10 actually look forward to getting weekly updates from their favourite brands. Being relevant to your audience is more important than ever in the new digital universe.