eBook Page 6

eBook Page 6

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22virtualROI MARKETING CHALLENGES SOLVED Plus it is no longer enough to rely on a single channel such as email. Your audience is striking up digital conversations on Facebook Google LinkedIn Pinterest Skype Twitter WhatsApp and any number of other platforms. By ignoring even a few of these you could be cutting your brand off from potential engagement opportunities like speaking Chinese in Japan. Last but not least you need to be aware that your customers and prospects are no longer only consuming the content you provide they are creating content of their own. In terms of your brand what your audience say about you is just as important as what you are saying about yourself. Fail to engage with what your customers and prospects are commenting on and you risk letting them dictate your marketing strategy. If this sounds like a potential threat it is certainly true that you ignore the current shift in digital communications at your peril. But it is also the case that there is a massive opportunity here too. Never have your customers and prospects been so open about themselves and about what they want from you. Gather the data crunch the numbers improve your engagement and you could deliver targeted campaigns that get 30 more opens up to 50 higher click-through rates and three times more conversions according to Marketing Sherpa. Do not count on a sale potentially taking weeks or months any more...