eBook Page 16

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Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22virtualROI MARKETING CHALLENGES SOLVED Know Facebook Of course you do. So do more than a billion other people around the world. That is one in every seven people on the planet. If Zuckerbergs website were a country it would have the worlds third-largest population after China and India. Some estimates say that it could be the largest by 2016. And it is far from the only social network out there. If you feel Facebook is too trivial for your liking chances are you are on its more professional cousin LinkedIn which has more than 200 million users. Or perhaps you are on Twitter 500 million users. Or Google also 500 million. The fact is that using social networks is almost essential for anyone online today. And if your business has anything whatsoever to do with the internet you will probably have wondered or fretted about how you can use these networks for commercial gain. It is fairly easy nowadays to come across encouragement to go social with your business. Plenty of experts will warn you of the dangers of missing out if you do not engage with your customers on social media platforms. There is undoubtedly a lot of truth in these sentiments. Social media networks give you a powerful way of striking up one-to-one conversations with customers and users allowing you to seek valuable feedback and shape opinions. That is why a growing number of large organisations from Dell to Gatorade are building space-age social media control and command centres where banks of screens are used to monitor online sentiment across the major channels. Social Media It has to be done but how can your business go social without risk