eBook Page 14

eBook Page 14

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22virtualROI MARKETING CHALLENGES SOLVED Ask yourself if you could up your companys appeal with a tailored mobile application for example or a handy location-based service. And above all make sure you seek advice from a mobile marketing expert. The opportunities from mobile email marketing are practically limitless but capturing them is easier with specialist help because the mobile email audience is quite literally a moving target. Consider your tone too. A smartphone is a much more personal device than a desktop PC in the office so with email mail shots to mobiles it is probably safe to say you can let your hair down a bit be more conversational but not too much. Finally do not forget that mobile communication is opening up a new world of services and applications that could help boost your brand. You also need to think carefully about your content. If your typical reader is going through their emails while in the back of a cab they may not have time for lengthy monologues. So keep your messages short and to the point.