The Marketing Automation workshop takes the form of a day of brainstorming where we discuss all aspects of existing, future and potential marketing campaigns, processes and strategy.
The agenda agreed prior to the workshop acts as a guide to help focus the session in a logical structure, ensuring that we cover as much as we can on the day and that the most is made of the time available to us.
The purpose of the workshop is to share information, experience and to explore the potential future for marketing strategy and campaigns that could be adopted by the participants.
A workshop agenda is tailored to each client, but would cover details such as:
- Data and systems
- Marketing overview
- Engagement vs programmes
- Messaging by programmes
- Lead scoring
- Programmes vs touch points
After the workshop, a document will form the basis for the suggested route forward and options for how to proceed practically.