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A guide to creating a winning B2B lead scoring strategy

A guide to creating a winning B2B lead scoring strategy

A guide to creating a winning B2B lead scoring strategy As a marketer, there's a high chance that you have, at one point, followed up on a lead that turned out to be a dead end. Or worse, failed to realise a lead's potential and let it slip through your fingers! And...

How an email marketing agency sets up A/B testing

How an email marketing agency sets up A/B testing

How an email marketing agency sets up A/B testing When you launch a new email campaign, you likely want to make sure it's successful. So you'll likely invest a lot of time in perfecting your copywriting skills, picking an eye-catching template, and building a robust...

How to use an email marketing consultancy to get clients

How to use an email marketing consultancy to get clients

How to use an email marketing consultancy to get clients Email marketing consultancy may give an amazingly high ROI. When done right, It will enhance your income, brand equity, and customer lifetime value and ultimately help you attract new clients. Even though email...

A digital strategy agency’s insight on email automation

A digital strategy agency’s insight on email automation

A digital strategy agency's insight on email automation The average B2B sales cycle ranges from four to six months. And during this timeframe, you need to nurture and follow up with your newly acquired leads proactively. If email marketing is a key part of your...

Why email marketing is so important in Telco B2B marketing

Why email marketing is so important in Telco B2B marketing

Why email marketing is so important in Telco B2B marketing Email marketing is one of Telco and IT companies' most effective digital marketing strategies. According to a study by Litmus, email drives an ROI of $36 for every dollar spent; hence email marketing deserves...

Delivering ABM strategy using LinkedIn marketing

Delivering ABM strategy using LinkedIn marketing

Delivering ABM strategy using LinkedIn marketing Account Based Marketing (ABM) is a term, which if you’re a marketeer, you will no doubt have come across. ABM enables you to evolve the role of marketing and create a stronger alignment with both customers and sales...

Marketo vs Pardot: A marketing automation agency’s opinion

Marketo vs Pardot: A marketing automation agency’s opinion

Marketo vs Pardot: A marketing automation agency’s opinion Marketing automation has been a hot topic for quite some time now and the appeal is fairly clear to see with promises of less manual intervention by marketing, advanced lead nurturing resulting in better...

Winning with LinkedIn content: tips from a paid social agency

Winning with LinkedIn content: tips from a paid social agency

Winning with LinkedIn content: tips from a paid social agency If you are looking to invest in campaigns to grow your telco or IT marketing funnel, then make sure paid social is top of your list. According to FirstPageSEO, paid social has the third-highest conversion...

Why paid social media is so important in telco B2B marketing

Why paid social media is so important in telco B2B marketing

Why paid social media is so important in telco B2B marketing Using social media to find and build relationships with new customers is standard practice for savvy telco companies. But did you know there’s an even faster way to connect with new business-to-business...

A LinkedIn marketing agency’s insight on content

A LinkedIn marketing agency’s insight on content

A LinkedIn marketing agency's insight on content Looking to use LinkedIn as part of your paid social activity in vertical or account-based marketing (ABM) campaigns? Well, here are some tips from a top LinkedIn marketing agency on what content will work, and how. In...

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