Common questions and challenges for an email marketing agency

Common questions and challenges for an email marketing agency

As an email marketing agency based in Warwickshire, UK, we have been helping clients solve email marketing challenges in the UK and EMEA since 2009.

virtualROI specialise in helping B2B clients with solving marketing challenges and our email marketing consultants assist with a wide range of services such as creative support email, blank email templates, lead scoring strategy, lead scoring templates, lead nurturing email templates, email lead nurturing campaigns, email marketing newsletter best practices, landing page form builder and email verification design. Just to mention a few…

But in this blog post, we thought we would highlight some of the common client questions and challenges relating to email marketing that we come across regularly. Let’s start with the typical questions that we get asked…

What is email marketing?

Email marketing refers to using a platform to broadcast/send a marketing message typically in html format to promote your company or organization using a data list with contact details.

What is the benefit of using email marketing?

Using a platform for your send will allow you to track the performance of your email in terms of number of opens, clicks as well as unsubscribes. Typically, email marketing is used when there is a need for a bulk send-out of a message instead of a one-to-one send through a normal email client.

When should I be using email marketing?

Email marketing is a great marketing channel to use when the audience you are looking to target is known and you have the details of the individuals that you wish to target. Important to note is that the data you have gathered or acquired for individual should be compliant with GDPR if located in Europe.

How can I use email marketing for account-based marketing?

Email marketing provides excellent capabilities to tailor your marketing message on an account-based marketing level specifying the exact target audience that you have on file. Both segmentation and tracking ability of contact activity is high on email broadcast platforms which allows for meaningful follow-ups based on user interest.

Why should I use an email marketing agency?

Even though email marketing has now been around for a while and perhaps seems simple enough upon a first glance, there are quite a few challenges for someone not used to crafting html that is adhering to best practice, avoids triggering spam filters, and renders correctly in all the varying email clients in use. All of the above and more is what an email marketing expert and email marketing consultant would ensure which in turns results in your email marketing campaigns having the best possible chance to deliver on your objectives and goals.

So the next logical step to then outline the more practical things that we as an email marketing agency help our clients with…

  • Assist with any B2B email marketing requirement for companies and teams that are spread out across UK and EMEA, where they might not be any local marketing support.
  • Deliver full-service email campaign set up and management that deliver on key objectives where skills or resources are not available.
  • Set up self-service templates allowing clients with in-house skills to build their own emails where some skills and resources are available.
  • Develop engaging copy that entice the reader to want to learn more and read further.
  • Design and programme responsive email design so that the layout of an email works across all email clients on PC, mobile and tablets (in both portrait and landscape mode for portable devices).
  • Assist with setting up programmes, campaigns and full lead scoring and marketing automation in Eloqua, Marketo, Pardot, Hubspot and may more platforms.
  • Development of email nurture programmes and utilise effective lead scoring models.
  • Developing lead scoring strategy and models that ensure best results.

Know-how with a difference

Our email marketing consultants have the know-how to ensure that your email campaigns and lead nurturing programmes get delivered with maximum impact across all types of email clients and mobile devices. Typical requirements vary from one off email marketing landing pages to full email marketing automation programmes with lead scoring and email lead nurturing campaigns using any of the most sophisticated marketing automation platforms available.

Experience that counts

A reliable marketing automation agency is essential in today’s business environment. With GDPR legislation affecting how digital marketing can be done, email marketing automation platform technology is quickly proving to be a business-critical tool for companies to tackle the account-based marketing (ABM) email strategy now needed to succeed with effective lead nurturing programmes that deliver return on investment.

A problem shared is a problem solved, so please let us know what your marketing challenges are. Need a digital strategy agency that can help with outsourced marketing services? Hire digital marketing team today!

So, if you are looking for an email marketing agency that works in partnership with our customers across EMEA and beyond, pride themselves in providing expert advice and guidance in all areas of digital marketing, work as a seamless extension to marketing departments delivering on objectives as well as build transparent trusted advisor relationship with our clients. Then give us a shout.

Btw, did you know that we also do paid social and graphic design services…?

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