How to use an email marketing consultancy to get clients Email marketing consultancy may give an amazingly high ROI. When done right, It will enhance your income, brand equity, and customer lifetime value and ultimately help you attract new clients. Even though email...
A digital strategy agency's insight on email automation The average B2B sales cycle ranges from four to six months. And during this timeframe, you need to nurture and follow up with your newly acquired leads proactively. If email marketing is a key part of your...
7 Essential lead nurturing email templates to convert your leads Today, buyers are taking more time to make a purchase decision, resulting in longer sales cycles. That makes developing customer relationships and nurturing leads even more important for your business...
Why email marketing is so important in Telco B2B marketing Email marketing is one of Telco and IT companies' most effective digital marketing strategies. According to a study by Litmus, email drives an ROI of $36 for every dollar spent; hence email marketing deserves...
Marketo vs Pardot: A marketing automation agency’s opinion Marketing automation has been a hot topic for quite some time now and the appeal is fairly clear to see with promises of less manual intervention by marketing, advanced lead nurturing resulting in better...