ePrivacy Regulation (ePR)… Are you nodding sagely, raising your eyes to the ceiling, or feeling nonplussed? Is the follow up to the four letter word that is GDPR even on your horizon? If you’re a digital marketer… it needs to be.
What is ePrivacy Regulation (ePR)?
Put simply, ePR is the next bit of EU legislation covering data law. Its focus – the hint is in the name – is the privacy of individuals with specific respect to electronic communications. It was originally intended to ‘launch’ in tandem with GDPR in May last year, but in truth it’s far from ready and quite a bit of discussion still needs to take place in dusty corridors before it is.
Is it just GDPR in another name?
No, is the short answer; they’re more like siblings. They’re both aiming to align data privacy laws across all EU countries. And both refer to the protection of personal data of individuals within the EU. So if you do business with someone in the EU, regardless of whether you’re actually in the EU or not… they apply. And the system for fines and penalties are the same.
However, ePR is really trying to plug the …
With so many ways in which people celebrate Christmas across the globe, we thought it might be interesting to shed some light on the stories behind why we participate in some of the traditions that we do over the festive period. Have a look at these random but interesting facts, amaze your family and friends with your knowledge or just use them as tales to tell when Christmas dinner is finished……
Let’s skip being so serious for a moment and have some fun with this game… but be warned, it’s highly addictive! Fire the Christmas baubles into the chain to make three in a row. Be quick as they must not reach the end!
As part of our charter as members of the Direct Marketing Association (DMA) and the Institute of Direct Marketing (IDM), we encourage clients and companies to adopt best practice for digital marketing in the UK.
With an increasing level of EMEA wide clients, coupled with a strong Swedish connection through one of the founders, virtualROI are proud members of the Swedish Chamber of Commerce for the United Kingdom.
Nordic companies looking to establish themselves in the UK can benefit from local advice from a fellow Scandinavian.
For further information or to have an chat, speak to Tobias Andersson in Client Services.…