Regular users of smartphones already know that the experience of checking emails on a mobile device range from awesome to awful. For instance, an enewsletter that looks perfect in the normal inbox, can give the viewer a completely different impression when seen on the small screen. In fact, in some instances it can be unusable, due to small fonts, narrow columns and broken layouts.
In this article, we’ll explore why it is essential for the online marketer, designers and programmers alike to understand responsive design for mobile devices.
Assuming that you are familiar with email marketing and the different HTML required for email, this guide will provide some insightful fundamentals on this topic.…
At virtualROI, the B2B digital marketing agency specialising in email marketing, we’re always on the lookout for new ways of delivering marketing messages for our clients.
‘Re-marketing’ as a concept makes good business sense for most companies as an existing investment is re-utilised in a different format. That’s why we are highlighting the use of digital brochures.…
Tactics to Combat and Manage ISP Image Blocking
Don’t Let Missing Graphics Ruin Your Response Rate
Spam is evil and has ruined a lot of what makes email so effective (and fun!). One perfect example among many: When spammers started including pictures that might not be appropriate for all viewing audiences, ISPs and software makers responded by disabling images altogether by default. And marketing email suffered.…