In the fast moving world of digital marketing, keeping up to date and ahead of your competitors matters. But as your business grows, and marketing trends shift, it can be hard to work out who is best to have on your team. Should you take on more heads internally? Or outsource to a digital agency that keeps ahead of the curve on your behalf? In many instances, turning to outside help is your best option.
Why would a business outsource its digital marketing?
There are several reasons…
You work with focused specialists
You’re not managing a hierarchical team that depend on you to focus on their personal development and training. A digital agency will provide you with a team of individuals who already have experience and up to date knowledge and skills in the specific areas you need for your business. Let’s face it, a digital marketing campaign requires input from a broad spectrum of talents to succeed. These can range from strategy, to copywriting, to graphic design, to market research, to technical knowhow. One person can never fulfil all those roles. If you look to keep things in-house, you’ll need a team of people, and all the added ongoing management burden that comes with that. Turning to an outside agency places that responsibility on them, and leaves you to enjoy their dedication to your marketing cause.
It actually makes financial sense
Hiring new employees comes with a price tag. But it’s not just about the one off recruitment cost. There’s the cost of time spent in managing them, their work, and their development on an ongoing basis. There’s the cost of the office facilities that need to be made available to them, such as IT etc. And then there’s always the risk of hiring the wrong people. It’s hard to put a price on how much that costs a business, but it’s always more than you think it’ll be. Working with a digital marketing agency instead removes all that risk.
An experienced agency already knows the pitfalls to avoid
At the risk of sounding blasé, a digital marketing agency really has been-there-done-that. It’s likely they’ve worked on many campaigns that are similar to those you’re planning. They can anticipate problems in advance and know how to mitigate them.
An agency will be constantly investing in the best technology
Their time spent researching, investing in, and supporting new software, is your time saved. There are literally thousands of marketing tools out there to choose from. But how do you know which ones are best for your business? It’s easy to make a costly mistake. An external agency takes that risk on your behalf, however, and it’s up to them to solve any issues. They won’t want to lose your business, remember.
Holiday cover and staff resignations are not a problem
You’re paying for a service. Of course, over time it is good to build up a relationship with a handful of individuals who deal with specific aspects of your digital marketing. But if a member of the agency team goes on holiday, they will ensure the skills that person has will still be available to you via another individual. Your staff will continue to feel supported by the agency and not suffer any threats to deadlines and targets.
They can act as an overflow team
An external agency can take the heat out of certain parts of the campaign cycle. Businesses may not be able to justify taking an agency on full time. But equally so they can’t leave their in-house team to drown at certain points in the cycle either. An external digital marketing agency is a great way to bolster support when it’s needed. That boosts in-house staff morale, and also ensures the job gets done properly.
They bring an outside perspective
An external digital marketing agency will help a business see the wood for the trees. They can spot gaps in the market that internal staff miss. An outside agency will bring fresh ideas, improvements to old strategies, and experience of other industries that can be applied. Their business survives on innovation in digital skills. It makes sense to tap into that and make the most of it.
Your business success is their success
It’s a simple point, but it’s true; they stake their reputation on your achievements.
If you’re worried that you don’t have the budget for a fully skilled-up in-house marketing team but still want to think big, don’t be held back by your limitations. Consider turning to outside help instead… and watch your digital marketing fly.