LET'S TALK: 08002425282
  • SUPPORT
  • LOGIN

vNews

vNews

virtualROI are a B2B digital marketing agency offering a full range of digital services and solutions.

T 0800 2 42 52 82
Email: info@virtualroi.com

virtualROI Ltd.
8 Burman Close, Leamington Spa, CV32 6HU

Open in Google Maps
  • HOME
  • ABOUT
    • CLIENTS
    • BROCHURE
    • EBOOK
    • NEWSLETTERS
  • TESTIMONIALS
  • SERVICES
    • EMAIL
    • DATA
      • GDPR
    • DESIGN
    • TELEMARKETING
    • TECHNOLOGY
      • MRM PLATFORM
    • SOCIAL
    • WEB
    • CONSULTANCY
      • MARKETING AUTOMATION READINESS SURVEY
  • vNEWS
  • FUN
  • CONTACT
FREE DESIGN REVIEW
  • Home
  • Design
  • Re-designs, consistency, and engagement – What a trio!
18th January 2021
0
virtualROI
Tuesday, 06 March 2018 / Published in Design

Re-designs, consistency, and engagement – What a trio!

Businesses dedicate a lot of budget and effort to developing their brand(s). Those in the know realise it’s a good brand that stands the test of time. And that’s because it evokes customer loyalty through trust in what it stands for, be that innovation, quality, reliability of service, or street cred etc. But what can let some brands down, however, is a lack of consistency… a gotcha that really should be avoided at all costs.

Attaining brand consistency

Think about it. What does your brand represent? What core attributes does it have that you want someone to connect with? It’ll be things like business values and USPs, and these will often reach an individual on a subliminal level, so they matter a lot.

Marketers face many problems now, however. Firstly, there’s the immediate nature of many of the marketing channels available, for example, social media. It takes a few seconds to compose a tweet, attach an image, and press go. Inconsistency can creep in very quickly. Even emails can suffer; though a professionally designed template can help keep that on track. But this highlights another aspect that’s often overlooked, namely that design for print follows a different set of rules to design for digital communication. A business needs a marketer in the know to make sure mixed messaging doesn’t arise. Only if your audience has a clear idea of your identity, values, and USPs every time they touch your brand do you know you’ve got it right.

So should you ever think about doing a design refresh?

This is a question we’re often asked, and it’s a good one. When you first developed your brand, you’ll have thought long and hard about what messages you’re trying to convey and the best way to do that. Often businesses then worry that any design refresh will call the original branding into question – and allow a hint of insincerity to creep in.

The good news is that if a design refresh is done correctly, however, the opposite will actually happen.

  • Original branding messages stay fully intact
  • An important message of current contemporary thinking emerges
  • People feel your business has its finger on the pulse and is not out of date
  • Your brand continues to catch the eye

Refreshing your layouts and designs, therefore, is actually a must

Businesses can’t sit still. Markets change. Peoples’ attitudes shift. What’s popular moves on. A brand that wants to continue to transmit the same core messages actually has to make design changes to continue to engage its audience. So things like a regular email and newsletter design refresh is a MUST rather than whim.

And the additional benefits are worth it

We’re not big fans of doing something just to cling onto the coat tails of your competitors. We believe in leaping ahead. And regular design reviews are a valuable tool for achieving this. They:

  • Keep your marketing collateral technically up to date – Every design refresh forces you to review how you’re working technically. From browser security changes, to email app updates, to spam filters, and beyond. Regular re-designs stop you from getting caught out.
  • Prove to your customers you’re constantly evolving as a business – Nothing suggests evolution, as opposed to knee jerk reaction, better than subtle changes in your marketing design. It implies a business that’s in control of itself. It oozes confidence and gives assurance.
  • Refresh awareness and renew the messages behind your brand – Anybody familiar with your brand will spot the refresh and naturally be more inquisitive. If you’re launching a new product or service, doing it alongside a design refresh of your normal email template is a great idea, therefore, for example.

If you’d like to understand more about how consistency matters to your brand, whilst design updates do too, then please do get in contact. We’d be delighted to discuss how this interesting conundrum could help both your audience engagement and marketing.

(Visited 90 times, 1 visits today)

What you can read next

How to improve your impression online
Transform emails with responsive design
The foundation of a Brand Identity

Quick Links

Recent Posts

  • Safeguarding consumer interests: a new opportunity?

    Safeguarding consumer interests: a new opportunity?

    Businesses like to claim the customer is king. ...
  • Tips for B2B cyberspace security marketing

    Tips for B2B cyberspace security marketing

    A common theme in old episodes of the sci-fi se...
  • How to do marketing of Telco infrastructure in digital channels

    How to do marketing of Telco infrastructure in digital channels

    In a news cycle dominated by coronavirus and Br...
  • From 6G to 2030: creating B2B telco marketing content

    From 6G to 2030: creating B2B telco marketing content

    If you’re in the business-to-business (B2B) tel...
  • The keys to B2B telco marketing in 2020

    The keys to B2B telco marketing in 2020

    The next 12 months promise to be interesting on...

Popular Posts

  • Understanding the difference between Telesales and TelemarketingUnderstanding the difference between Telesales and Telemarketing So what actually is the difference between telemarketing…
  • How design can fuel your brandHow design can fuel your brand Digital marketing is driven by the visual cues…
  • The keys to B2B telco marketing in 2020The keys to B2B telco marketing in 2020 The next 12 months promise to be interesting…
  • To PIA or not to PIA… is no longer the questionTo PIA or not to PIA… is no longer the question With GDPR looming, businesses need effective tools to…
  • Ten 'must know' facts about GDPRTen ‘must know’ facts about GDPR The UK’s current data protection legislation is changing…

CONTACT

If you would like to discuss this topic further, then please get in touch.

GET IN TOUCH

IMPORTANT LINKS

  • Sitemap
  • Cookies Policy
  • Agency Partnerships
  • Privacy Policy
  • Terms & Conditions
  • Newsletters

NEWSLETTER SIGN-UP

By subscribing to the vNews newsletter you will always be updated with the latest on marketing knowhow and best practice.

GET IN TOUCH

T 0800 2 42 52 82
Email: info@virtualroi.com

Registered Office: virtualROI Ltd.,
8 Burman Close, Leamington Spa, CV32 6HU
Open in Google Maps

Thames Valley Office: virtualROI Ltd.,
Davidson House, The Forbury, Reading, RG1 3EU
Open in Google Maps

4 hours agoHow Many Email Marketing Campaigns Should I Send a Month? 🤔 https://t.co/X7AHAz3j7W #EmailMarketing #Data #Tech https://t.co/PGW5kR4BMK
7 hours agoIt matters not how many website visits, customer clicks, or likes you get, only how many of those engagements then… https://t.co/21JjeMrJms
10 hours agoThe Department for Digital, Culture, Media and Sport has managed to scrape together £28 million to contribute to so… https://t.co/2osKSBG9Ld
11 hours agoRT @Reality_SageIT: ** New Video Alert ** Check out our latest #Sage tutorial video below! Our Sage Consultant Adrian Evans demonstrates…
11 hours agoRT @Rangewell_UK: #Cybersecurity spending to increase by 20% following SolarWinds hack, via @LondonLovesBiz https://t.co/R4z5OOW9at #cyberc…
Follow @virtualROI
  • Tweet
  • GET SOCIAL
vNews

© 2020 virtualROI Ltd. All Rights Reserved.

TOP