The use of mobile technology has now overtaken desktops. Mobile phones are often the first place we turn to for looking something up. We investigate, we browse, we subscribe, we purchase. There’s no escaping it, the time has come for every business to consider a Mobile First strategy.
What does ‘Mobile First’ mean?
In the world of web design, the assumption has historically been that people first view a website on a desktop. The initial design was always set to work best for this environment, and was then adapted to cater for other media such as mobile devices. A site was developed to scale down.
Mobile First turns this on its head.
Mobile First is an approach whereby design is initially focused on smaller mobile devices, with the intention of then facilitating it to scale up to work on larger screens. At the heart of the strategy is an acceptance that:
- Browsing behaviour is different on small screens
- Mobile connectivity has constraints
Is a Mobile First strategy right for my business? Five things to consider…
If you haven’t implemented a Mobile First strategy yet, we’d recommend you ask yourself this question: Do my website visitors use the web on their mobile device or their desktop? If the answer is mostly mobile, then you need to make a change.
- Mobile device usage HAS overtaken desktop – Browsing the internet on a mobile device isn’t just growing in popularity, it’s taken over in popularity. Most people have a smartphone now, and the majority are using them to access the internet; viewing websites, querying search engines and keeping up with the news. People are interacting, subscribing and purchasing on their mobile or tablet. You may think this is mostly business to consumer. But it’s worth remembering that those same consumers, who are at home in the evening, are business people during the day. The expectations and habits they develop in their domestic life do spill over.
- It pays to get to know your audience better – The obvious aspect to this is that it helps to know how much access to your website is via mobile devices. But it’s actually more important than that. Your audience is very likely to be browsing on the go these days. Your messages need to reach a web visitor instantly and be easy to digest. Find the right way of engaging, taking lifestyle and technology into consideration, and you’ll have a winning formula.
- Google has adopted a Mobile First strategy – This is clearly evidenced in the changes the search engine giant has made to how AdWords displays. But the Google algorithm is also clever enough to know if a user’s experience on a website works on a mobile device. Ignore Mobile First at your peril, the big brother of web searching will know.
- Mobile is here to stay – Even if your audience isn’t weighted towards mobile usage now, it will be in the near future. People are getting used to the instant nature of being able to look things up on their Smartphone. A Mobile First strategy, therefore, isn’t something to park for too much longer. Your competitors will be there before you if you don’t, and it’ll be hard work chasing their tails if that happens. Users will overlook your site for some time after a bad experience. The ease of looking at another site makes browser loyalty hard to win.
- Users can customise their device experience – With settings and apps enabling users to tailor their web experience exactly to their own needs and tastes, it’s important to be on their list of choices as soon as possible. A Mobile First strategy will enable your coders to ask themselves the relevant questions that will ensure they design a site that appeals to your users and draws them back again and again.
If you’d like to find out more about how a Mobile First strategy could make a difference to your business, then please do give us a ring. We’d be delighted to talk things trough in more detail so you can then plan your next step forward.