At the risk of stating the obvious, picking the right marketing partner can have a lifesaving impact on your bottom line. As the digital world spirals faster and faster, getting your online marketing spot on is critical. It’s crucial, therefore, that you have access to the most up to date knowledge and skills available to you. So getting a helping hand from a digital marketing agency may well be your best option. And here’s why…
One relationship to manage
We prefer to avoid the phrase ‘one stop shop’, but you get what we mean. You have one point of contact, if that’s how you like to work, and one relationship to deal with. So working with a digital agency also saves you the headache of coordinating several suppliers as well. You are liaising with a single entity that can handle strategy, technology, content, messaging, analysis, reporting… the whole bang shoot.
Integrated approach across platforms
A digital agency will be able to unify your approach across social media, email, and your website, through consistent content production and messaging. When you have graphic designers working with experts in social media, who in turn have liaised closely with the web developers, you’re going to notice the difference. Consistency is key, and an agency that excels in all areas is the only way to do it well. This approach will have a positive impact on your branding, engagement, search engine positioning and bottom line.
Up to date specialisation
A digital marketing agency has individuals who specialise and keep their knowledge up to date and cutting edge. Some will be experts in marketing, some will be technical gurus, and others will have content creation flare. But the twist is… they know how to work together as a team. Ubiquitous as it is, digital communication requires a lot of technical knowledge to get it right. Platforms, browsers, client devices, analytics, that’s quite a skill set requirement in itself. But a successful digital marketing strategy needs to cover all bases.
Search engines like consistency
Google and the likes appreciate consistency. In fact, they demand it. Google can spot inconsistent messages a mile off. And if Google can, you can be sure that your audience can too. But it’s not just about that. A digital agency can build a technically robust website that is both branding rich and supported by high quality content. Conversions are what you’re looking for. Transactions and interactions that take place as a result of social media connections and other digital marketing. An audience will not convert into customers if they feel they have arrived at the wrong website because of inconsistent messaging. Bounce rates go up, and Google will notice.
If that’s given you food for thought, to find out more about working with a digital marketing agency please give us a call. We’d be delighted to chat further about the difference it could make to your business.