All companies create vast amounts of marketing collateral and a lot of the time they are produced in multiple locations, often worldwide. As organisations grow the number of locations in which collateral is developed increases as does the number of employees involved in creating marketing collateral and that require access to it.
When these changes occur people are often unaware of the latest branding guidelines or of existing collateral already produced and this duplication of work and inability to share collateral and marketing information easily can quickly become very costly.
This is where MRM (Marketing Resource Management) could be just what you are looking for…
The MRM solution facilitates sharing of all information, activity planning, budgeting and campaign execution by making it easy to store and access all marketing material for a company in one central cloud based location accessible from anywhere.
The Resolut MRM tool is based on a feature rich range of modules meaning you use (and pay for) only what you need but have the ability to add modules as and when you need more advanced functionality or as the company requirement grows.
Some of the benefits include the ability to:
- Plan and budget for marketing activities and programs
- Create and develop marketing programs and content
- Collect and manage content and knowledge
- Fulfil and distribute marketing assets, content and collateral
- Measure, analyse and optimise marketing performance
Why this solution?
- Easy to use and quick to implement
- Complete platform delivered in a flexible and modular Software as a Service solution
- Proven, well established product and company with 100 strong brands, 80,000 users and available in over 60 languages
- Microsoft certified Independent Service Provider (ISP)
- Plugins for CRM integration, such as Microsoft Dynamics 2013
How does it benefit me?
- Strengthen and increase control over the brand
- Reduce waste and improve efficiency
- Streamline marketing processes
- Achieve faster Time To Market
- Reduce the cost of marketing at every stage
- Track, review & manage marketing activities in one easy to operate, collaborative platform
- Facilitate local marketing with control and quality
- Ensure focused, targeted, relevant marketing of your products and services