You have a global market to reach. You have multiple locations from which you operate. And you have a product or service to sell. With so many factors in play, the question you’re now asking is: How do I keep our marketing communications up to date, consistent and on message? What you need is the right tool for the job…
Centralise your global marketing
Let us introduce you to Marketing Resource Management (MRM). MRM is a platform that facilitates information sharing, activity planning, storage, access and management of media and campaign material. Whether a campaign is operating locally, or across the world, a tool like MRM enables you to customise your message from a centralised platform whilst keeping track of budget. Put simply, marketing collateral is stored in one place so that all locations can access the same information and files, ensuring your brand is consistently transmitted.
Maintain a local touch
But it’s not just about what you’re communicating to your customers… It’s also about what you’re communicating to your staff. With MRM, new material can be disseminated instantly, so all users are kept up to date about upcoming activities, campaigns and digital assets. Across your organisation, relevant people can log in and get the same on-message overview of current marketing strategies, obtain reports, and remain informed.
Ensure brand consistency
In essence, MRM enables you to strengthen and increase your brand control right along the chain. From central office, to individual locations, to resellers, to sales and marketing individuals, the message stays consistent. There are no problems with Chinese whispers. At whatever point one sits in the value chain, digital material can be accessed, understood and shared. And not only does this ensure a consistent message, but it simplifies the whole process for your local marketing.
Wave goodbye to duplication
But there’s more… a tool like MRM has more to it than initially meets the eye. Gone are the days of endless conference calls, clarifying what everyone thought had already been agreed. Advances in technology may well have made communication easier, particularly for a global organisation, but the use of digital communication is a double edged sword. It’s very easy for collateral to be copied, and for old copies to lurk in users’ local folders unmarked. With a centralised repository, this problem disappears. If a campaign logo changes, next time a user goes to get it they’ll always be using the most up to date version. And that matters when consistency is important.
Add to that the benefit of there being only one place to keep people informed of new ideas, strategies, plans and timelines, and you’ll see efficiency improvements instantly. Duplication of work becomes a thing of the past.
One step ahead
And keeping people informed isn’t just about new ideas. It’s also about providing information to enable effective follow up to marketing activities. To ensure your staff are focussing in the right areas, you need effective reporting with meaningful statistics and at-a-glance graphics. With a centralised platform like MRM, that’s simple to use, flexible in what it offers, and easy to get started, the time lapse from the moment a campaign idea is spawned, to full implementation shortens dramatically.
If you’d like help in understanding how an all-round marketing tool like MRM could help your organisation, please do not hesitate to get in touch with a member of our team.