Let’s face it, it’s one thing to be managing a single marketing plan, but it’s an entirely different matter being in charge of multiple strategies, across the world, with different teams involved. To do that well, you need the best management marketing tool on the market at your fingertips. Let us introduce you to Marketing Resource Management (MRM)… Planning just got easier.
Flexible planning resource
With Resolut’s MRM online platform, organisations of all sizes can now design, oversee and manage their marketing strategies knowing those who need up to date information, collateral and control have it twenty four hours a day. Marketers – both locally and centrally placed – who need to plan, publish and follow up on activities, find MRM is an easy-to-use tool that enables them to do just that. But how?
Up to date shared information
For starters, the shared overview makes planning activities easier for everyone in the chain. From a central position, each division’s activity can be tracked and compared with other divisions across different channels and locations. Colour coding and GANTT never got so useful.
But it’s not just for those at the top of the tree. A well-managed team needs access to pertinent information at an individual level too. MRM, therefore, can be set to display targeted and customised information according to who is logging in. Specific information for individuals, groups, divisions, markets, resellers – you name it – can be displayed and reported. For example, general campaign information can be available to all users, but budget follow up reports can be set to only show each user the data that’s pertinent to them.
Future proofing your efficiency
As soon as a particular marketing activity has started, actions can be followed up, filtered and reported. And once an activity has been set up in MRM, it can be reused again and again – saving you and your team a headache. Put simply, you don’t have to reinvent the wheel every time.
So far, we’ve talked about how the data can be input and reported via the hierarchy of users. However, MRM is far more powerful than that. To help an organisation plan future campaigns, a process that supports reviewing the success of a particular media channel or response from a target audience is critical. MRM facilitates this brilliantly.
If you’d like help in understanding how a flexible planning tool like MRM could help your organisation manage all marketing activities, please get in touch with a member of our team.