Every time you communicate your message, whether that’s on a website or your latest marketing email, you want people to recognise your brand straight away. Time, thought and money have been put into building your identity, and it’s important all marketing channels support a consistent message. But how do you manage this process across multiple locations, multiple languages, with a large number of individuals and outside agencies involved?
You need a tool to help you…
Resolut’s MRM (Marketing Resource Management) platform is an excellent way to achieve this seemingly impossible task. Being cloud based, with its single point of entry, it acts as a central hub of information, collateral and tracking whilst providing individual locations with their local digital assets too. And it’s all up to date. But there’s a lot more to MRM than that…
MRM isn’t just about user access, it’s about proper management of digital material too. Not only do you need to ensure that all marketing collateral being used is the most up to date version, you need to ensure it’s being used in the right way. Pulling together a comprehensive set of guidelines for this is critical.
MRM’s module – Brand Manual – is the perfect tool for the job. How should a logo be used? The answer is in the Brand Manual. What fonts are permitted? The Brand Manual will specify what’s allowed.
Plus, to make things even simpler, there are ready made templates set up for you to create brand pages. Once usage of an element has been specified you can create a brand page from a chosen template and upload the associated files at the click of a button. The user, wherever they are in the world, can read about logotypes, for example, and then directly download all the logotype files.
By providing your staff, agencies and contractors with access to information on image use, fonts, as well as brand values etc. you can distribute updates on detailed information regarding brand management in a single action. And this means you enjoy the ultimate mechanism to achieve consistency.
Public and private
By locating the Brand Manual within the Media Bank hub of MRM, it’s easy to locate the material a user needs. However, there’s more… Often elements of a marketing project rely on outside expertise. There are times, therefore, when some of this information has to be accessible to outside users. Sometimes even fully publically. And yes, MRM makes this possible… if you want it to be possible.
If you’d like help in understanding how a media asset management tool like MRM could help your organisation maintain control over its marketing collateral, please do not hesitate to get in touch with a member of our team.