If you’re regularly overseeing the implementation of marketing strategies, you’ll know that the success of a campaign is not just about sales but sticking to budget too. However, if you’re overseeing your company’s marketing across a global network, you’ll be even more aware of how hard that is to achieve. What you need is a tool developed specifically for the job…
Built with budget management in mind
Swedish company, Resolut, have developed a product that does just this. Marketing Resource Management (MRM) is an online platform that facilitates information sharing, activity planning, storage, access and management of media and campaign material. It acts as a centralised hub for all locations, so that updates, marketing collateral, statistics and reports can be accessed easily. It’s a tool that can help you control marketing production costs, increase marketing efficiency and improve revenue and profitability.
Sound good? Let’s have a look at what it offers.
Taking the devil out of the detail
First off, MRM is easy to use. The well-designed dashboard guides a user quickly to the module they’re looking for. And when it comes to managing a budget – it’s invaluable.
If you delve a little deeper, you’ll find that campaign budgets can be added on many levels, both departmentally across the organisation, and on an individual level. Local budgets can be managed in a multitude of ways, including how much is shared out to whom, for what campaign, etc. Managerial and reseller logins also mean that budget entries input at an individual level can be checked and tracked. Data need never move up the line until it’s been approved.
But the platform’s flexibility offers so much more than just that… All reporting and calculations can be customised to an organisation’s specific requirements. So the sort of advanced reporting that will make a difference to the success of your marketing activities is there, instantly, at the click of your mouse. Your dashboard will provide you with the reports you need – statistically, analytically, and graphically.
Manage, monitor and track
However, there’s no point in you being the only one to benefit from improved budget tracking. It’s invaluable to everyone involved. Thus local users can also connect and view both central campaigns – as long as their user rights permit them to do so – and their local activity. This means that budgetary information and reports can be disseminated quickly.
What sort of information are we talking about? In a nutshell, you have instant access to a whole raft of sales vs budget statistics and reports. Within a few clicks you can see detailed information on how much has been spent, for example, on a particular media channel; or how one channel compares with another. You can see how many campaigns are currently running. You can quickly catch up on what stage multiple marketing activities have reached at any point in time.
However, Resolut have been mindful that no user wants to be caught up in data overload. So a user only sees the information relevant to them. Their user rights can be set with great flexibility and you need not worry after that. Data can be reported in a multiple ways, from showing information hierarchically for each individual upwards, to aggregate reports by reseller, district, region, country and central level.
Any time, any where
And if that isn’t enough, you’ll be pleased to know that the entire platform has been developed with mobile use in mind. Being busy marketers and resellers, you are on the go all the time. So you’ll appreciate not having to wait to get your hands on a report. The data is there, available, on the cloud for you to access whenever you want it.
If you’d like help in understanding how a sophisticated tool like MRM could help your organisation keep marketing budgets under control, please do not hesitate to contact a member of our team.