Picture this… You’ve just received a pdf of the product sheet they’re planning to use in China. It’s a new market and a new location. It needs to be right. Your heart sinks… they’ve used the wrong strapline. How on earth did that happen?
Now enter stage left MRM (Marketing Resource Management), a superb marketing tool by Resolut. If your team had been using that a couple of weeks ago, a lot of time would have been saved. Here’s how…
Centralise your marketing collateral
MRM is a web-based marketing resource platform that sits in the cloud. Its scalable and modular approach means that when it comes to digital assets – there’s only ever one place for someone to go. Whether they need a logo, images, copies of flyers, videos, audio files or even the ability to stream a presentation, MRM is where they’ll find what they’re looking for. Which means both you and your team have complete peace of mind that the file they’re using is the most up to date version.
MRM’s Media Bank module is designed to facilitate sharing, updating and managing of all the digital media assets an organisation uses. If you have style guidelines… MRM is where the design agency will find them. If you have different straplines for different locations… MRM is where the local marketing department can get the latest version. If not all assets can be used in all territories… then they simply won’t be available to those local users.
In a nutshell, if your organisation has MRM you can be sure that the use of your brand is safe.
But such a powerful tool must be complicated to use, yes?… No.
With its modular style, and the fact that information is always limited to the user’s permitted rights, it’s about as simple as it gets. If a marketing assistant needs to upload a new flyer, MRM’s familiar drag-and-drop approach to file management makes it a doddle. As files are uploaded, any number of required image formats are automatically created for download as thumbnails etc, and the files can be previewed. Files are also automatically indexed, and use of metadata enables further categorisation, so searching in the future is made a lot simpler.
To facilitate the sharing of ideas – such a critical aspect of a successful marketing campaign – a familiar ‘lightbox’ facility is available, and folders can be sent out easily enough as a link in an email.
Crossing the ‘T’s
To ensure your organisation never falls foul of copyright and usage rights limitations, information about both can be attached to a file. Users elsewhere will know, therefore, what they can and can’t use those files for. In fact, MRM is so well-designed, if usage of an asset is time limited that can be managed too.
If you’d like help in understanding how a powerful centralised tool like MRM could help your organisation ensure consistency across its marketing activities, please get in touch with a member of our team.