Imagine being able to keep track of all your organisations marketing activities, monitor their allocated budgets all whilst being able to see the results in ONE place. Sounds like the impossible, not anymore with the Resolut online activity planner.
With the Resolut online planner module, organisations of all sizes can view all manner of information relating to current campaigns and activities, both central and local, and gain an overview of the content in the same place. Activities can be filtered by variables such as department, product, service or country and can even be drilled down to an individual activity/campaign. How could this module could get you more organised? Here’s how…
Use of colours and symbols for clarity
Activities are shown in the GANTT schedule, utilising various colours and symbols to enable instant recognition though visualisation. As an example, what is being done in different media or regarding different product groups can all have different colours assigned to them enabling a quick visual overview.
Planning campaigns and activities
When planning a campaign or activity, templates are used to enter information about goals, target groups and campaign materials to ensure consistency and ease of use.
Decide who gets access and to what
Depending on the needs of your organisation you can define user rights and decide what to display to different groups, divisions or departments. This enables you to allow different user groups access to differing levels of information about any given activity based on what they need to know and also what would be good for them to have access too.
Follow up, evaluate and reuse
Follow up on activities as they happen with use of advanced reporting and filtering functionality. The next time you prepare an activity or campaign there is no need to reinvent the wheel, simply go back to previous campaigns and reuse work already produced that has proven to be effective, easily make use of previous successful work.
Select whether users will be able to add activities and budget
Local users can easily connect to central campaigns with their own activities with the correct user rights. For organisations wishing to manage budget for local activities there are several different ways to share out the available budget to those local departments based on the agreed level of marketing fund to be made available all through the planning module.
Use of the available statistics can show who has done what, how much was spent on one media channel vs another, how much has a specific target group or an individual spent, how many activities are planned, which ones have been implemented and much more. With use of the advanced reporting and statistics tracking activities and budgets across the whole organisation has never been easier and having the ability to do so is incredibly powerful.
Sign up for a 30-day free trial and see for yourself.