Welcome back! With turkey, stuffing and mince pies already feeling like a distant memory, it’s time to knuckle down and deliver on those ambitious marketing resolutions for 2016. Regardless of them being official directives or personal goals, here are a few ideas to get you going…
Regular design refresh
It is all too easy to become used to the look and feel of marketing collateral and templates that were previously developed with great care and devotion. Email and newsletter templates are two of the typical resources at risk of overuse. Indeed ourselves and many of our clients have actually seen that a regular design refresh of email marketing templates every 6 months or so for regular monthly programmes has a direct impact on increasing open and click through rates. Have a think about when you last undertook a design refresh of your email templates, alternatively we could help you with a complimentary design review.
Implement marketing automation
The news talk about it, the DMA talk about it, suppliers talk about it and perhaps even your boss talks about it. You understand the theory of it but how does it work and is implementing marketing automation the answer to your marketing challenges? No doubt marketing automation can be the answer to many marketing challenges and does indeed generate great results under the right circumstances. It does come with a few caveats and restrictions as well as planning challenges in order to capitalise on it fully. If this is your resolution then perhaps we could offer some guidance with this blueprint or alternatively run a workshop for you to produce the implementation plan. Why not kick-start your thinking with this marketing automation survey.
Increased use of data
Many of our clients have challenges in and around data, such as how to keep it clean and up to date, many of them ask us to help de-duplicate, merge, purge, cleanse, consolidate and source new data on their behalf. Indeed many clients also come to us to help them better understand the data universe available to them and in some instances to get to grips with the upcoming EU data legislation. From a practical point of view, it all starts with a simple data audit to understand what you have and what needs to be done in order to tackle your marketing objectives.
Marketing resource management
How many times have you been in the position where you know that you have seen a great image, whitepaper, video or other collateral already available to your organisation that would work perfectly in a campaign you are planning but you simply just can’t find it amongst the plethora of intranets, extranets or places on the company website? Well MRM may just be the answer to this problem. Get a free trial account of this incredibly flexible, scalable and easy to use marketing resource management tool.
Extend my marketing department
For most of our clients it is not the ability to do things that they find a limitation, it’s having the time. Perhaps more importantly consider which tasks you have to do yourself, versus what can be done by someone else. Increasingly we are assisting our clients with campaign execution, html production and deliverables using their own systems. Essentially acting as an extension to the marketing department. To solve your time challenges, just get in touch.
With so many different resolutions, one thing is for certain, a little help goes a long way so give us a call and maybe we can help you stick to your New Year marketing resolutions.