With history providing the best insight of what worked and perhaps more importantly what didn’t quite work as planned, here’s a retrospective look at things that worked well and what to keep an eye on moving forward this year.
With statistics showing that the web traffic from mobile devices has overtaken desktop sessions, responsive design is becoming even more important than ever. In many instances laptops are even being phased out in favour of netbooks and tablets. Ensuring that your emails, newsletters, landing pages, microsites and company websites are responsive in their design and display content on mobile phones, tablets as well as netbooks, laptops and desktop correctly is essential.
The new EU data legislation is imminent and due to be finalised very soon. This will potentially have a significant impact on the way companies are conducting their marketing and utilising data to do so. The ramifications will be echoed throughout the marketing industry impacting suppliers, agencies and end clients. Throughout this year, we will send out updates once they have been finalised.
Content remains king. Don’t underestimate the power of your copy and content. Adapting your content to be easily digested through a mixture of marketing channels and formats represent a good way to maximise the investment made in high quality content. Done right, it can become a self-producing content engine where you achieve increased participation and interaction from your target audience and in essence have them fuel your content.
There is no stopping the social media revolution that seems to continuously evolve with new applications appearing every day. The limitation seems to be the human creativity, as is often the case. Take the popularisation of the term Internet of Things, a connected world where everything is connected to the internet in one form or another, imagine social media channels being able to detect and show your mood, your location without you having to update your status… the other side of that coin is of course data privacy. Where does privacy start or end?
For regular updates on these topics and more please feel free to contact us directly or indeed continue to read our monthly newsletter as we always say a problem shared is quite often a problem solved!