At the start of a new year, what better way to begin than to look at web trends likely to grow in popularity and that are worthy of considering for implementation. In the fast moving space of online marketing, it is key to ensure to stay up to date with trends that will help you continue being perceived as a modern company with an up to date online presence.
Make it Responsive
Responsive design has established itself as the new standard for web design both in general and for CMS systems such as WordPress in particular with an increasing number of sites opting to go in that direction. With over 60% of people searching for products or services on a mobile device several times per month, it is safe to say for 2015 that responsive design has ceased to be a trend and can now be considered the new norm.
Content that tells a story
Content is still king, so consider carefully what you say as well as how you say it. Social media integration with your website means that visitors are increasingly drawn to companies that are telling compelling stories. Guiding the user of a site through a journey that is relevant and engaging has an impact on the brand value, perception and their association with it.
Full screen background images and videos that scales
Nothing tells a story better than the power of an image. With bandwidth, download speeds and devices able to handle higher resolution, trend for using large, beautiful background images and videos will almost certainly increase. It really is one of the simplest ways to make your site stand out.
Call to actions
Bearing in mind the increased use of mobile devices, having clear and easy to click buttons is essential. Too small and they cause frustration, too big and they overpower the rest of the content. A trend is to use a style called ‘Ghost buttons’, which are minimal, stylish and often use subtle hover animation. They work particularly well on large background images and videos as mentioned above.
The licenses for purchasing fonts and typefaces were traditionally a bit expensive. In recent years this has changed dramatically and there are now even an increasing number of free options such as is the case with Google Fonts. This has given designers more freedom and the option to be more creative with the fonts used. Support for a larger number of fonts within browser environments has also helped this trend take off.
Scrolling Over Clicking
With mobile web browsing continuing to grow and tablet devices taking over from traditional desktop and laptops, the online experience is changing. Scrolling down or across has now become easier and frequently occurring to help quickly get to the information desired. This in turn facilitates the telling of a story in a logical order and cuts down load times as well as allowing dynamic interaction to take place between the user and the website. If you are contemplating a new site, then look into different options such as parallax or bootstrap styles.
Flat design, icons and images
As with anything, there are trends that see old favourites resurge, and the use of flat designs, images and icons is one of those trends that keeps coming back. With popularised concepts or words such as Retro, Vintage and Upcycling, the resurface of the use of flat icons was inevitable. Our bet is that it will continue to that way in 2015.
Personalise the user experience
The idea of personalising the user experience for site visitors is nothing new. However it is becoming more challenging due to recent cookie legislations. Used correctly and responsibly, this method will most certainly enhance people’s experience when browsing a site. Just consider how relevant content can keep coming up when you are using YouTube for instance, or indeed searching for things to buy on eBay or even searching on Google.