If you are looking for a tool that can help centralise your global marketing, ensure consistent branding as well as enable local marketeers to execute campaigns easily, then Marketing Resource Management (MRM) might just be what you are looking for.
All companies produce marketing collateral to assist in the sales function of creating awareness and generating demand. As organisations grow, so does the number of employees involved in creating marketing collateral, programmes and activities.
Advances in technology and ways in which organisations collaborate has meant that these people can often be spread over numerous locations. So when they become involved in creating marketing assets, they are often unaware of the latest branding guidelines or of existing collateral that may have already been produced.
This duplication of work and inability to share collateral and marketing information easily can quickly become very costly and represents an operational challenge that must be resolved. In order to increase the efficiency of the marketing collateral production process, companies need to manage digital assets efficiently and in a centralised manner. This is where Marketing Resource Management could become your knight in shining armour.
The MRM solutions facilitates sharing of information, activity planning and campaign execution by making it easy to store and access all marketing material for a company in a central location. Sophisticated solutions such as the Resolut MRM tool contains feature rich modules enabling everyday marketing tasks to be done quickly and easily for both locally and individually adapted marketing needs.