In this article virtualROI look at WordPress and it’s meteoric rise to stardom. What is it, where did it come from and what are some of the benefits of using it.
WordPress started in 2003 as just a blogging system, eleven years down the line it has evolved to be used as a full content management system and indeed so much more through a plethora of plugins, widgets and themes. In fact WordPress powers more than 17% of the web a figure that rises daily (Source: WordPress). As of August 2013 WordPress is used by more than 18.9% of the top 10 million websites and is the most popular blogging system in use at over 60 million websites (Source: Wikipedia).
Indeed there are literally thousands of plugins that extend what WordPress does so the actual functionality is nearly limitless. The WordPress code can be extended, modified, used for projects on both a commercial and an independent level with no license fees, yes that’s right it is free to use but not only that you have the freedom to have complete control of it.
WordPress provides a great combination of simplicity for users with behind the scenes complexity for developers making it flexible and also easy to use and can be used for anything from simple websites, to blogs, to complex portals and enterprise websites.
So with all this in mind there a multitude of reasons to use WordPress, below are just 10 of the benefits of using WordPress to power your company’s website.
1: Simplicity of use
WordPress is incredibly easy to use and has a very intuitive interface. Adding new pages, blog posts, images, in fact anything you would like to do on a regular basis is easy and quick to do. Due to the simplicity time spent on formatting is greatly reduced.
2: No HTML editing or FTP software required
WordPress is a self-contained system and does not require HTML editing software. You can create a new page, a blog post, format text, upload images (and edit them), upload documents, video files, image in fact pretty much anything and all without the need for additional HTML or FTP software.
3: Your website can be managed from any computer
WordPress is browser-based meaning as long as you have an internet connection you can login from any computer and manage your site.
4: You have control of your site
With WordPress there is no more waiting for your web designer to make a simple update, you have control of nearly every aspect of your site and those simple updates can be done easily by yourself.
5: You can have multiple users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
6: The design of your website is totally customizable
WordPress acts as the engine that powers your website. The look and feel of the site can be 100% customized so you can do whatever you would like enabling your brand to shine through providing a unique experience to your visitors.
7: Search engines love WordPress sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. Also each page, post, and image can have its own meta-tag keywords, description, and title, and be optimized for specific keywords, this allows very precise SEO.
8: A blog is built-in and ready to go
As WordPress was originally created as a blogging platform, capabilities are built-in and easy to integrate. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding recent blog posts to other pages of the site are also incredibly simple to set-up, and help extend your company’s reach whilst making your site more dynamic and interactive.
9: Extend the functionality of your site with plugins
Want to add an event calendar, video gallery, Twitter Feed, anything else and more to your site? WordPress makes this possible with thousands of plugins being available, most of which are free or reasonably priced.
10: Your Site Can Grow as Your Business Grows
WordPress sites are incredibly scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the slightest.