Lots of people wonder why so many businesses are becoming active on social networking sites such as Twitter, Facebook and LinkedIn. This can be explained in but a few words; because it’s hot! And what better way to connect to businesses and clients when there are millions of people connecting to these sites on a daily basis. Smart businesses are taking full advantage of this and using social media to help them grow and become more profitable.
So what is Social Media?
I would wager a bet that almost anyone, regardless of age or occupation who uses the internet will not be unaware of this term and this is the main reason why businesses are focusing on social promotion as a key channel to reach existing and potentially new clients.
However, for those who are still not aware of the term social media let me explain little bit about it.
Social media sites are a platform where users can create and share their own content with others and connect to likeminded people online, providing an easy way to grow their network. The major players in social media are Facebook, Twitter, LinkedIn. There is one more social media site that is becoming very popular, Pinterest. Another form of social media is blogging.
Social media sites are fundamentally changing the way we do business, not completely but it is changing the process in a big way. It is a low cost and highly efficient way to market products, services and solutions and it has a high impact. In these tough economic conditions, every business has very good reason to pay attention to these social media sites and how they can benefit from their use.
So why should we use it?
Most people especially traditional business people are more skeptical about the use and importance of social media for their business. These three questions normally come before it is even considered:
- Is it really worth my time?
- Can it really impact my business?
- How in the world do I get started?
Everyone is communication through the internet and a lot through social network sites and these social media networks are growing by millions of users every day. You simply can’t find a better way to communicate to your existing and potential clients at such a small price.
Through their use you can easily find group of peoples who might be interested in your offering meaning it could be very lucrative for your business. If you are active on these sites and lots of peoples are talking about you or your offering in a positive light then it creates a trust factor potentially gaining you a customer easily. You wouldn’t buy anything from anyone you don’t trust, so why not gain trust through these sites.
Social media sites also keep you connected to your customers and you can easily keep them updated. You can find out what they are thinking about your product or service and use this valuable knowledge to improve your services, products or offering. It is also possible to get a new product idea just by listening to what your customers are saying.
Hopefully you can see how productive social media marketing can be for any business. This is a great tool which you can utilize to stay ahead of you competitors and grow your business. And the best part is that with some clever thinking a lot of it can be completely free.