The hugely popular search engine, Google, offers a wide range of impressive, and often free, marketing methods. Changing to meet industry needs and even setting the standards for others to follow, there is no denying the effectiveness of their methods. We take a look at three of the top Google marketing resources on offer.
Adwords is probably the best known PPC (Pay Per Click) provider in the world, with a huge market. These are the small adverts you may see either on the side or top of the search results returned by Google or directly on web pages. An advertiser creates an advert, generally three lines of text, that redirects to a chosen site if clicked upon. Impressions of the advert are triggered by the user typing specific keywords, or key phrases into the Google search bar. Advertisers bid on keywords, and the highest bidder’s adverts will appear higher on the search results.
PPC marketing has become a science in itself, with many articles, books and courses written on the subject. Whilst there are many other PPC networks, Adwords has by far the most traffic potential and therefore the largest potentials for earnings. A well designed, optimized campaign can be very effective and can be the sole earning source for affiliates of any types of product.
This is an excellent, free to use resource for online marketing campaigns. You can set up alerts that will monitor a variety of news and social media for keywords or phrases. As soon as the chosen phrases appear, you will be either emailed an alert with the location on the web. This offers obvious benefits for marketing purposes, allowing you to check for people talking about certain products, ideas, events, or anything else relating to your certain product. You can then quickly react and capitalize on the interested parties.
Google Analytics uses tracking coding that can be placed on a website to analyze the behavior of visitors to your website. This can include demographic information, such as the country they are in, type of operating system or computer they are using and other statistics but also much more. You can see the average time spent on your site, which links they have come to your site from and what are the most popular pages.
This idea extends beyond just the site itself on to advertising campaigns. Google Analytics can be used to keep an eye on how your advertising campaigns are running on search, display, social, affiliate, and email channels, with detailed breakdowns showing how they affected conversion rates and return and your investment, or ROI. Whilst these can take some practice to set up correctly, once in place, the information returned can be extremely valuable to any successful campaign.
Apart from the cost of running Adwords campaigns, which can be expensive until they are correctly optimized, the second two resources cost no money and can be very beneficial. Google has risen to be one of the biggest and most innovative marketing platforms in existence today, now even rivaling the social media giant Facebook with some of the features of Google+, the social media side of Google.