Google AdWords is the method by which the search engine makes its revenue. Two years ago during 2010 Google made around $28.1 billion dollars from revenue in advertising alone. This substantial amount of money was raised by Google offering pay per click advertising. When someone clicks on your link you pay a certain amount of revenue to Google after it has driven traffic to your website.
Many websites depend on large amounts of traffic being driven to it as it is hoped that visitors will buy services and products listed on the site or even click on Google AdSense ads you have chosen to display on your website. The whole concept behind the AdWords campaign is to drive traffic on a local, national or international level online. Sometimes payment to Google is made by cost per impressions. Usually 1,000 impressions are the figure which has been chosen as a fee tariff.
Google’s advertising almost always takes on a similar format. The format is a tried and tested but simple way of ad displaying format. It consists of a one line header usually in bold with some two lines of complimentary text totalling around 70 characters. One of the great features of Google AdWords is that it excludes chosen IP addresses. Many advertisers do not want their products or services to appear in certain areas. One example of this is a website owner selling products in Europe only would not want people from India clicking on their website. This is because the website advertiser will be paying for clicks which will not effectively convert.
Placement targeted adverts are also a feature of Google AdWords. As an advertiser it is possible to go into your control panel and enter specific keywords, domains and geographically target certain areas you would want to see clicks come from, or not. All AdWords are shown on the Californian giant’s website. It is the world’s most frequently used website next to Facebook. Google also has a display network which will show AdWords ads that are on the internet but not necessarily on search engines like Google, AOL Search, Ask or Netscape.
There are naturally Google AdWords restrictions which will limit what is being advertised. Spirits like whiskey, vodka, rum and gin etc were once severely restricted but Google has now relaxed the restrictions on these products on AdWords. This policy change was implemented back in January 2011.