Social media is becoming increasingly more important as a global online way of interacting with individuals and target audiences. Even to the point where search engines recognize their importance and therefore rank these sites and content more highly.
Social media represent a great way to provide additional online presence for a brand that can go beyond a normal company website whilst bringing unity across other digital marketing activities.
Although a more recent phenomenon, Social Networks already make up a huge percentage of time spent online for both business and consumer audiences. It opens the way for a different style of communication between a brand and its customers with the conversation being able to span both current and also prospective contacts.
The market penetration of each social network channel depends on each clients’ target audience as well as the country. Facebook has a strong presence in most countries, whilst Twitter and LinkedIn are well established across Western Europe. Other emerging territories have local domestic social channels that have a stronger market share.
virtualROI ensure that each client reaches users whatever their preferred social network by using various social channels, such as LinkedIn, Facebook, Twitter, YouTube. The targeting can encompass specific demographics including age, gender, interests or business attributes such as company size, location, industry and job functions or descriptions.
As users can access information and resources easily at any time, news and updates often spread further to a much wider audience through Social platforms as they go viral.
virtualROI offer social media as a fully managed service that involves all aspects of social media management. This spans developing a complete social strategy, making simple status updates or posts on Twitter or sourcing all the social media content based on client brief. If you are already doing social work we can analyse what you are doing and help improve upon it.
As a digital marketing agency, we provide all our clients with regular updates and reports as well as working as an extension to the existing marketing and PR functions.
Our client engagements for social media are run on a programme basis for the duration of six or twelve months with additional client support accommodated on an hourly basis when required. Online advertising involving any social media platform can also be accommodated and cover multiple types such as placement, keyword, behavioural and re-marketing campaigns.
So don’t delay, get in touch with us today to grow your social media presence.