M-commerce has been around much longer than you may think. In the age of technology and smart phones many people have begun to hear and pay attention to M-commerce, but it has been around since 1997 when people were first able to connect to a vending machine and pay via SMS feed. It is so hard to believe that this technology existed in the 1990s, but it did and we have only added to the technology since then.
M-commerce stands for mobile commerce and you guessed it; since the smart phone was released M-commerce has really taken off. There are so many mobile apps that really have made M-commerce a huge success. Now people have mobile banking, they can pay off their credit cards, and shop for a whole new wardrobe all from their phone and the mobile apps that they can download from a variety of different providers.
M-commerce is not just for convince for the person downloading and using all of the apps, it is also about helping businesses connect with more customers and new businesses through apps and promotions offered when using the online services. For example, in a recent promotional offer through Dominos, if you ordered your pizza online or from your phone app then you would get 50% off of your purchase. This is a temporary promotion that will allow the company to earn customers and encourage people to download their app to make it easier to order their food, which will encourage people to continue ordering their food this way from the app of the website.
The Idea of M-commerce is also about convince. Because of technology, people have overall become much busier with work and the amount of time spent doing work related activities have increased. As a result, people are looking to have the same speed and convenience in their personal lives to release more spare time. M-commerce is a way to help us do this. We can shop on the commute home from work, we can pay our bills in our lunch breaks, and we can check our bank balances whilst we stand in line at the grocery store.
M-commerce also allows us to have a little fun as well. There are tons of apps that will allow you to read your favourite book without needing the physical copy, watch movies on long trips, and play games when we are bored. All of these mobile apps keep our attention when we have down time and looking for something fun to do that takes very little effort.