Email Client Rendering
Email marketing design templates are important in reinforcing your brand. Today’s email clients create complexities with image rendering as well as deliverability. In this whitepaper, we will outline what works well for the major email clients as well as what doesn’t. The best way to stay informed with your customers email clients is to register for a free email account with the most common ones: AOL, Gmail,
Hotmail, Live Mail, and both Yahoo! Versions. Testing for the downloadable email clients requires get-ting the trial version or buying the different Outlook types and downloading Mozilla’s Thunderbird.
There are two ways to layout the framework of your message:
- Use tags for spacing
- Use tables
To maintain the spacing between your content, both horizontally and vertically, it is best to use tables. Using a table and setting the cell width will keep the content from appearing incongruent. At a higher
level, it is critical to validate your code. Many HTML editing programs, as well as Firefox, have tools to help you validate your HTML. If you have improperly closed and/or opened tags, your code can and will
render differently for your clients.