In-House Versus Hosted Email Marketing Solution
This whitepaper is intended to address the costs and benefits of in-house vs hosted email marketing solutions. Like any IT purchase, there is no right answer for everyone; the needs and capabilities of your organization will dictate the best solution to deploy.
“In-house” refers to an email marketing solution managed within your own IT infrastructure, tradition-ally housed on an internal server. A typical in-house system would require multiple servers, band-width, IT manpower, and several built or bought software applications.
Hosted email marketing is typically “Software as a Service”. A provider, often referred to as an Email Service Provider (ESP), will build and maintain the physical systems necessary to serve the email needs of multiple clients. The client pays a recurring fee and creates their content, while the provider handles all “back end” operations.