A “Must Have” for all Email Marketers
Every industry has its share of jargon and email marketing is no exception – here’s a reference com-panion no email marketer should be without. From abandonment to win-back, you’ll find over 100 common terms comprising the email marketing lexicon. Maybe you’ve always wondered how SPAM got its name or what they really mean by “customer life cycle” – whether you’re an old pro or an eager greenhorn, you’re sure to strengthen your email marketing vocabulary.
As you know, email marketing is a continually evolving medium; if there are new keywords or other terms we’ve failed to include, please let us know by emailing firstname.lastname@example.org.
A/B split: Refers to a test in which a list is split equally and sent different emails. Through the A/B split you can determine the more successful creative, offer, image, etc.