Critical to Email Marketing Success
Delivering your email to the right person, with the right message, at the right time is critical in ensuring overall email marketing success. According to JupiterResearch, relevance and timing are nearly as effective tools at driving conversions as discounting. In fact, most consumer complaints about email marketing are primarily driven by irrelevant communications.
To deliver a relevant, timely message it is important to establish targeted messaging using dynamic content and segmentation. In this whitepaper, we will discuss how using relevancy and personalization at different levels will help you achieve email marketing success.
The key to data collection is not asking too much, too quickly. A customer must trust the company they interact with. A good tactic is nurturing the data collection throughout the customer lifecycle. First begin by asking for permission to send email marketing to your customers. When requesting the customer’s opt-in, be certain to give them specifics of the email campaign they are subscribing to: