Targeting Those That Don’t Open
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge. Once you’ve done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive “open” without additional investment.
There are numerous reasons for a recipient to not open your message.
Volume: Put simply, the average inbox is inundated with messages, both legitimate and SPAM. Your “from name” and subject line may be afforded a fraction of a second for consideration…or perhaps none at all.
This elevated email volume fosters increased reliance on SPAM filters, which, in turn, translates into a number of false-positive trips to the junk folder.