A Quick Checklist
Companies spend a great deal of time planning their offline activities, but often neglect the emailmarketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice. By dedicating time to construct your email-marketing calendar now, your future email campaigns will benefit from utilizing the correct “timing” to ensure emails are more relevant to consumers. In this whitepaper, we will define a list of email marketing activities to identify so that you are better equipped to customize your calendar.
When preparing your email-marketing calendar, there are a few things to consider:
- Internal & External Events
- Industry Events
- Prospect & Customer Activities
All of these factors are essential to building your calendar in order to ensure that you reduce churn, identify opportunities when to send, and increase relevance.