Analysis of the Email Marketing Quiz
The virtualROI Email Marketing Knowledge Quiz proved to be very popular across both the B2B and B2C space and provided substantial evidence that although respondents are doing some form of email marketing, many aren’t up to date on best practices, optimization techniques or industry trends.
Throughout 2009, we quizzed more than 3,000 marketers across multiple industries and asked ques-tions pertaining to deliverability, optimization tactics and terminology. The quiz was spread across multiple online channels including email marketing, banner advertising, and search engine marketing. We targeted marketers specifically through partners such as DM News, Magilla Marketing, eMarketer, and Marketing Profs. We decided that a simple 10 question quiz would give us a great deal of insight into where marketer’s stand today in regards to email marketing. The assumption is that everyone is already doing best practices, but as the quiz revealed, that isn’t always the case.
Respondents included industries such as online retail, interactive agencies, entertainment, healthcare, and publishing. The size of business ranged evenly from small businesses/non-profits to enterprise-level organizations. The states that carried the most respondents included California and New York. It’s very important to point out, that we didn’t isolate this quiz to just our customers. We opened this up to anyone responding to our campaign.
We graded our respondents from an A to F grading. With an A+ being the highest score. Respondents of the quiz ranged from an “A” to “D” grade with the highest percentage carrying a “B+”.