Archive Issue 79

Issue 79 Archive

vNews Issue 79
  Issue 79 | Contact   virtualROI Twitter   virtualROI LinkedIn   virtualROI Facebook   virtualROI Blog  
      Welcome to vNews  
  Global growth requires the right people  
  A global marketing initiative has to be based on a sound strategy that fully supports the business objectives. It's planning has to be informed by market data that's specific to each location. And it MUST have the right team collaborating and driving it.  
How to plan for global marketing success    
  Implementing a global marketing initiative requires a carefully considered strategy that's been agreed by key stake holders… and a lot of energy. As we wrote last month, you have to do your homework first, within your organisation and without, before you can develop your strategy. But once that's done, and you can see that the picture looks promising, the next step is to outline your plan.  
  What's your marketing challenge?  
  In our efforts to continue to develop as a company, we would like to understand the marketing challenges people are facing on a day to day basis.

So to help us boldly go where no-one has ever gone before, we would like to ask you just one question...
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