Archive Issue 69

Issue 69 Archive

vNews Issue 69
 
  Issue 69 | Contact   virtualROI Twitter   virtualROI LinkedIn   virtualROI Facebook   virtualROI Google Plus   virtualROI Blog  
 
     
  virtualROI  
     
 
         
      Welcome to vNews  
         
     
     
  Cross-channel marketing... The B2B way  
     
  Successful marketing needs many talents, always has done. But in this day of multi-channel overload, one can feel a bit like a rabbit in headlights. B2C marketing learned to manage all the strands a while ago, but B2B needs to catch up now.  
     
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The email marketing spectrum of skills    
 
     
  Email marketing… the name itself infers a breadth of skills and knowledge many businesses lack in-house, let alone individuals. Technology meets the esoteric world of psychology. But it is a strategy that works very well, particularly with regard to B2B contact.  
     
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  The only constant is change  
     
  In 2017, there were 5.7 million SMEs in the UK, which represents 99% of all businesses. Amazingly enough, only 4 in every 100 companies reach 10 years!

So in the 10th year of running our company, we thought it was time to reflect on our journey and how things have changed over time...
 
     
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    The only constant is change. With only 4 in every 100 #SMEs reaching 10 years, we reflect on our journey.
     
    @virtualROI Making it to 10 years in #DigitalMarketing. How three chaps started their own business and how it has coped with change over time.
 
     
 
     
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